But this haste can lead to the creation of apps that seem good on the surface, but don’t really deliver.
'Do you have an app for it?' is one of the most asked questions, and businesses are scampering to get more and more apps for their different products and services. IT departments in big firms spend a lot of their time dreaming up and creating apps for their parent companies. Young entrepreneur Jason Baptiste says that ‘Apps are bullshit’ and suggests that building simple website that are mobile-compatible is much better than channeling all your funds in mobile application development.
Today, most companies, eager to jump on the mobile apps bandwagon, end up rushing the process of mobile application development and create apps that seem to offer a lot but don’t really take the end-user’s requirements in mind. Business leaders are acting on the assumption that if they can get an app in the market before their rivals, they have an upper hand. All this panicky haste is spawning a number of apps that don't add much value to the customers' life; apps function as nothing more than a marketing gimmick.
If you are planning to get an app out to promote a particular product, you too will, more likely than not, follow the same strategy, and focus on the advertising potential instead of the service your app is expected to deliver to the customers. Your initial analysis regarding the role of the particular mobile application needs to focus solely on the utility/entertainment value that the customer can derive from the app. The better you app is at pleasing the customer, the greater chance you have of hawking your wares.
Even when your mobile application development process concentrates on, and succeeds in identifying the customer needs, you job is not complete. The customer needs and wants a lot of things, and if you try and cram all of them in a little app, things can get seriously confusing for the users. You are right in thinking that the customers would appreciate the fact that you are giving them a feature-rich app, but there is a thin line between being 'feature-rich' and 'crammed with features'. For instance, a Swiss army knife with 6-7 tools will get rave reviews, but a giant Swiss knife with 85 tools that weighs more than three pounds is rather cumbersome and gets attention simply because of it awfulness.
Sometimes more can be less: if your app offers a number of features, it could end up being just as useful as a giant Swiss knife and you can forget about your dream of selling a million apps. You could do ruin an app by cramming sub-standard features, while integrating a few solid features can help you build a fantastic app and gain customer approval. Let a few solid features do the talking for you: be a master of one feature instead of being a jack of all.
Mobile application development is lot more than powerful coding or the embedding of diverse features: a lot of thought goes into the creation of a successful and brand building app. Don’t act in haste, but spend time to find out one element that separates you from all your competition, and base you app on that idea.
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