There are those who say that, during a recession, invest in your business.
For me, in a crisis, young must seize the moment and strengthen their business. I am writing especially small businesses.
Let’s discuss this. During a recession competition expands.
You’ll need a desktop, or laptop and an internet connection. That’s it for now.
To host your site, you’ll be paying say $10 per month. To purchase a domain, you’ll be charged something around another $10 per year. If you choose the right plan, you will get access to free scripts that will help you quickly set up a fully functional and multi functional site. The rest of the investment is not money. Its time.
Let’s start with the domain. Find a webhost which offers you cPanel. The host will ask you to choose a domain name, and registration will be done for you. Once done, you will get access to your administrative area – the cPanel. Within cPanel, you will have access to a a valuable tool named Fantastico. This great tool will give you access a whole range of scripts, from online stores, to photo albums, forums, a customer support manager, and all else you need to build your little online empire.
If you want to start small, you may not want to start competing with Interflora right away. You’ll need a whole back end support team to work that out. But, you can earn some great income by taking another direction first, which, if implemented properly.
As I say, with Fantastico, you can have a beautiful, professional site running within 5-10 minutes.
So, your area is flowers. Now, let’s consider what type of site you could construct.
Since you’re a specialist on flowers, share your know-how on the internet and make it an income opportunity from it. You can set up a site where you write different articles about different flowers, how they grow, which soil to use, propose flowers and plants for the interior and for the exterior of a house, etc. This stuff on its own will appeal to tons of people, from competing sites and hobbyists to curious folk.
You’ll have to promote your site to let people know your site is there. To start with, this plan considers plans that won’t cost you a cent. You can swap links with other sites working with flowers too, for example. Or if you want to move faster, you can pay for the services of a professional link-building company that will rapidly link your website up with 1000’s of other sites in the same category. This will attract your initial batch of visitors. If you join an advertising service like Google AdSense, you can start pocketing some revenue immediately from your site.
You can also join an affiliate program like Interflora. Then, each time someone makes a purchase from Interflora through your site, you’ll earn commission.
Then, you can also set up a forum. People love to chat and share ideas. And forums are a great help in attracting so-called natural traffic from search engines. Each time a member visits your forum, your site will be strengthening its position in search engines. More and more people will find out about your site and visit you.
You can also use Fantastico to bring to life a photo album. Add photos of various flowers and plants, categorize them by color or family, and link them to your articles. Another great money-maker from the likes of Google AdSense.
If things start working out well for your domain, you can even think about writing a whole range of eBooks. An eBook is simply a file that contains a book within it. Its usually in PDF format. Remember those articles you wrote? Well, make more use of them. They can be your incentive. Enhance with a few images and that’s it. You have an eBook ready for sale. Yes, sell! Sales of eBooks are soaring. People are loving the idea of purchasing a book quickly that they can read and save in their desktop.
You can start a compilation of eBooks. That’s a very good money-earner too. Consider writing various eBooks about different flowers, different families of flowers, flowers for the interior and for the exterior. Since you’re an expert, you can write eBooks that tutor an audience how to design flower arrangements. Its so easy for you. Decorate a space in your flower shop and get someone to photograph the main stages of the flower arrangement as you design it. Then add some instructions around the photos, and you’ve got a very profitable eBook. I’d order it!
To cope with your new empire professionally, you can mull over making a new investment. Use the money you’ve received online to invest in a printer which might be helpful to print and archive certain material. There are certain software that can come in handy too, but its not essential to have, like a website designer Dreamweaver or Frontpage, something to work with photography like Photoshop, an accounting program like Excel, a text editor like Word and an FTP client to ease the work of file uploading, and finally, a PDF reader like Adobe.
Now that you’re a connoisseur in setting up and operating a site about flowers, you can mull over writing an eBook teaching readers all the ins, outs, do and don’t do’s of opening a flower shop.
Once your site has a healthy share of loyal readers, spending in a back-end team to take care of your own online fresh-flower ordering store can be your next dare. At this point, I suggest you contact an IT expert who will help you to see exactly what you need to get this part of the plan up and running.
The world is your oyster. Your imagination is your limit. And during a crisis, only the eager survive.
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