According to its members, Mentoring for Free is a system for generating leads for any network marketing business. It is an attraction marketing system, in that the members offer a free ebook, "Success in 10 Steps", and coaching/training calls in exchange for your contact information. We’ve been contacted by several members and opted-in to their system, downloaded and read the ebook, but not participated in any conference calls. We’ve seen some very interesting comments about what takes place during conference call, e.g., most members seem to be in one network marketing company, in particular. Also, when contacted by "coaches" in the system, we've encountered a reluctance and unwillingness to be open about what company they represent .
OK, no problem, but is this system truly what it purports to be? For two reasons, the approach used by Mentoring for Free is less than ideal, at least for our needs. For one, this is not an affiliate system, or funded proposal. And, it isn’t until page 71 of the ebook that a prospect discovers that there is a $19.95 monthly cost of using the system to build your business. So Mentoring for "Free" has introduced another upfront cost for the new network marketing associate, that can't be "covered" any way other than through network marketing earnings.
An even more concerning issue is that the system isn't customizable, and therefore doesn't allow branding "You, Inc." vs. Mentoring for Free. On the other hand, the author, Michael Dlouhy is prominently branded in the ebook, on conference calls, and reportedly in Mentoring for Free YouTube campaigns. This defeats the purpose of attraction marketing in the first place and merely is branding Mentoring for Free and its creator. Also, in a good attraction marketing system, "You, Inc." should own the database, or list of prospects vs. the company or system being used. Will Mentoring for Free continue to market the prospects you brought if you leave the system?
The Mentoring for Free training is mostly generic, including in depth information and exposure to working with the main four personality types. Some claim, however, that the "training" on company policies and procedures is biased towards the particular features present in the network marketing opportunity represented by Michael Dlouhy. Is the entire system just a ruse to recruit for one person's personal downline? Our main caution here would be using this system as a generic downline builder for any company other than that promoted by the Mentoring for Free founder. That is unless you’re prepared to strongly defend the advantages of your own company, should it not meet all of the suggested Mentoring for Free criteria of a “five pillar company.”
On the surface, this ingenious downline builder appears be based on very laudable concepts of giving value first. The branding issue alone seems to indicate at least an additional motive that is involved. It is lacking the features of the best attraction marketing systems and cannot be truly customized.
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