Yesterday, I was on Jason Better's blog and the topic he wrote about was some really good backlinking strategies. The only concern that I had was that there are a lot of people getting on that blog and if they don't know a lot about SEO, they might take those recommendations and implement them the wrong way.

Here is an explanation to why your new site isn't ranking and how you can get around it.

Most people will agree that the biggest determining factors of getting a site to rank through SEO are page rank, authority, backlinks, and structuring. Most of these things present a problem for new website owners because they won't have and PR or authority due to the age of their sites. The way to get around the age of your site is to rank content, which can be videos, articles, or even blog posts.

The easiest way to think of this process and how it will help rank your main site is to envision your new site as a heavy rock in the bottom of a lake (or Oogle's searches) and your content is like empty balloons. Adding backlinks to your content will fill the balloons with air and lift them up the lake very quickly. Once you have enough balloons filled with air, your rock will start lifting up through the lake and moving towards the top. I am hoping this illustration clears up the process I am describing.

In light of this, the way to get your site to rank a lot quicker is to point your links back to your content instead of your main page or sub pages like most people do. When you put out an article, video, or blog post on your site go out and comment, get some social bookmarks, post the content on another site with the links pointing back to the original piece of content. Ranking the content this way is a lot easier and quicker for new sites.

Hopefully this clears up any confusion people are having on getting stuff to rank. I have a feeling a lot of people, who only dabble in SEO, have been pointing all of their links back to the wrong place and wondering why their stuff isn't ranking.

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