The title of part one of this series was in fact called "MLM Lead Generation: What Kinds of Leads Should You Be Marketing For?" But in view of the fact that how to find your top prospects, aka your target market is the focus of the second part in this 2 part series, I altered the title just a tad.
To get the answer to that question, let's go back to the foundation of effective marketing, which is actually about two things:
1. Marketing a product to folks who either already really want it or really require it.
2. Positioning yourself as a Leader and a Solution Provider. (This is for you folks who are utilizing Attraction Marketing, which is the method ALL of the mlm lead generation techniques on my blog are based on.)
With MLM lead generation, you don't want to sound like a sales person, but as an authority who provides solutions to people who are ACTIVELY searching for what YOU have: YOUR TARGET MARKET.
Using that train of thought, who should you promote your retail product or service to? The answer to that question is simple: those who have already purchased a similar product or service before, or individuals who are actively searching out your product or service right now. If you don't stick to that rule, then it's pretty much just a crap shoot.
Okay, let's seperate it into basic blocks for mlm lead generation, and then bring it all together for a clear image of what I'm talking about. To give credit where it is due, all of this information comes directly from Mike Dillard's "Magnetic Sponsoring." I didn't come up with this attraction marketing strategy, but I sure as heck follow it, BECAUSE IT WORKS! So where were we…oh yeah, so in our case, as network marketers, the only people who are in our main target market are those folks who have previously been in network marketing before, those folks who are in it right now, and those who are actively buying information about it - not just asking about it.
(Mike actually goes into great detail about six target markets in his "MLM Traffic Formula," but we're just talking basics here.)
Put another way, the people we want to promote to have invested in a home based business at some time - other networkers. And why do we want to do that? I'll give you four good reasons:
1. Network marketers already believe in the mlm business model.
2. Network marketers have previously spent cash on the mlm industry.
3. Network marketers have a deep longing to succeed.
4. Network marketers are willing and eager to use/buy anything that will help them succeed.
The idea here is to "sell" to people who already purchase what you are offering. You only sign up people who really want to be enrolled. Excellent idea, don't you think?
I believe this is the perfect time to throw in a story to illustrate what I mean, one of Mike Dillard's analogies taken right out of his book:
"Let's say you have come up with a steak dish that is considered pure perfection - The cow raised on the purest feed in the world and cooked by a team of world's greatest chefs before your very eyes…Flavor worthy of $100 price tag for just 8 heavenly ounces.
But, it just so happens that you're a cook at a vegetarian restaurant. As you might guess, despite all of its merits and applause, you couldn't give that perfect dish away for free to the diners at a vegetarian restaurant.
They're not in your target market.
On the other hand, you could walk next door to The Steak Baron's Inn, and within 10 minutes the dish would be sold out. They might even dedicate a full page of the menu just to your example of beef perfection - And you'd make some serious cash!
If you want to make your life easy, make a lot of cash, and have fun doing it, stay within your target market: network marketers, and those looking to buy into network marketing!"
Wow, that paints a really clear picture, doesn't it? It's important to remember here that this only works because you're using an effective method of advertising or promotion (whether free or paid), and you ARE NOT advertising your MLM. If you promote your MLM in order to generate leads, you WILL lose money! Who cares about YOUR MLM? Chances are they're already in one!
So now that I know WHO to advertise to, WHAT do I promote to them??? Well, lets return to the two fundamental components of effective marketing that we covered at the start of this article:
1. You market Yourself as a Leader and Problem Solver, and
2. You market a Product that the people you are marketing to either truly desire or actually require, which in this case is your Marketing System.
What are the two things that all network marketers must have? More customers and more business builders. So what do all network marketers need? A solution that provides those things for them and someone who can reveal to them how to do it, which translates into a Leader and a System. That's "what" you market, and they are "who" your market to. That concept should be the focus of your mlm lead generation plan!
Then lastly, you bring your mlm opportunity into focus. Only after marketing your "How" do you market the "Who, What, When, Where and Why" of your business.
So make certain you are consistently working on yourself and make certain that you are using a system that pulls all of this together for you and then automates it, like the system I use. That system, complete with funded proposals to help you generate income from the 90-some percent of the traffic that comes to your site that ARE NOT interested in your mlm opportunity, is the key that your target market is looking for. And it's that same system that you will plug your mlm team into as you develop your mlm business.
If you aren't utilizing a system like that, FIND ONE! Do your investigation, actually call or email people to get more information, and then put it to work for you and your team. Just make certain you do your due dilligence first, to give yourself and your team the best opportunity to create a life-changing mlm income.
Keep it real and keep taking action!
"Since it doesn't cost a dime to dream, you'll never shortchange yourself when you stretch your imagination."
--Dr. Robert Schuller, minister and bestselling author
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