While looking to build some quality back links it crossed my mind I should try to pinpoint what exactly makes up a good back link source. So I elaborated:

7 Questions to filter out your potential link sources:

1. Where exactly did THEY place their back links?

Well established sites appear in prominent submission directories like DMOZ and Yahoo Dir.. Beyond these fairly accesible links they get even more backlinks from social media and other theme related sites..

Then again, there are a bunch of webmasters that focus on getting backlinks regardless of the niche the recipient is in. Linking partnerships with these SEO novices should be excluded from the very beginning.

Get a detailed report of their back linking network with one of the many SEO tools available at a decent pricing.

2. Do you find quality pieces of content on their website?

Make objective appreciations of their content quality and the way it relates to your average visitor profile.

If they offer related and/or supplemental information to your own that contributes to both visitor's experience and improving traffic stats, then consider obtaining a link from that website.

Keep in mind that before optimizating for the search engines you have a content-hungry audience to satisfy.

3. Does your future linking webpage has any PageRank assigned to it?

Asses the potential that webpage has in terms of passing on already accumulated PageRank. Don't take the long path and build yourself links pointing to that page so that by default your own pages will enjoy an improvement in link authority.

This phenomenon is best explained with blogs. Take for example a new blog posts. When first made live, it appears on the website front page - the home page. In this position it is assigned greater authority due to the homepage's PageRank value. As other articles are being poured into the site, that particular blog post is pushed lower and lower until it falls on the second page of the home page. Here the PR is zero, so that initial authority fades away. Of course blogs are well dealt with by the search engines and this authority isn't passed and taken away so easily, but this is a general presentation to give you an idea of how PageRank flows.

The only requirement is for the overall site to be of quality and have a progressive growth. Even though the targeted page has low authority go ahead and negotiate the back link.

4. With whom do they build link partnerships?

Authority webmasters tend to build communities of like minded individuals. Trusted websites have at least one community they're a part of.

They constantly pass link trust and receive link popularity from other members.. Now track down the locations your prospect domain name links out to. Are they consistent in terms of niche? or just have an ambiguous cloud of links pointing to every web corner you can think of?

If those outbound links don't remain in the same niche market that sites probably has little if any authority at all so it's useless investing effort to get a backlink from them. In addition to these, Google totally disapproves PageRank sculpting as a SEO strategy when used to refer other content sources (using the nofollow tag).

5. Are they cultivating back links to other sites?

If this happens they probably sell links in large volumes.

I suggest not to entertain linking partnerships with them. The reason is twofold: Firstly, search engines assign no trust to these sites at all and 2nd they regularly whip out any link equity these sites gain, so your paid link equals rubbish.

6. Are they indexed and present in the SERPs?

Take note if that website ranks for (uncompetitive) keywords in your niche market. If it's nowhere to be found in the first three search result pages, then look for other link source.

Still even if it's placed on the 3rd page is not that efficient but there are chances for the rankings to improve overtime. To get the proper information use instruments like SEO Digger and Compete.com.

7. Do they have raving fans?

You should ask this question in order to form an accurate assessment about the amount of new readers you're business will be exposed to. Even though they are not SEO perfect, popular websites have tremendous referral traffic potential to offer. Use Google reader to find out the exact number of feed readers they currently have.

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