Google is constantly adapting how they review and index websites for organic search results, and they've been at it again for 2010. For those interested in Internet marketing for the first time, you're almost lucky, as you can get started out with a clean slate in terms of getting your website positioned well in Google. For those with experience in online marketing under your belt, you're going to have change some of your thinking.
For both groups, you cannot afford to be afraid of change. Accept constant change as a part of your marketing plan and spend time continuously implementing change. The leading search engines like Google really work off of a monthly cycle for their updates and scans of content, so you don�t need to make addressing your search strategies a daily chore. Review your results and your strategies, tactics and methodologies about once a month and set aside time to actually implement revisions. It's probably best to put aside 3 hours a month on reporting and keeping up to date with search policies and how they operate, and to budget approximately 5 to15 additional hours in that same monthly period to actually put in place any changes or adjustments. This formula matches what an SEO consultant would use if they were charging you $650 - $1,500 a month in fees for their time.
Google is focused on content, content and content as the key thing driving their ranking of websites. Since you�re a small business and simply can�t compete on a number of pages basis with larger companies, you�ll have to find other ways to differentiate yourself in Google�s eyes. How you use that content can really affect your results. Short term results build up to long term success, so doing these things as part of your strategy will help Google to rate your website much higher than if you just sat there �waiting for something to happen� on its own.
Learn to target keywords: This is the number one problem facing small Internet marketers.It is essential to track down the keywords that match your site�s content and offerings. Use Google's Keyword Tool to research the search volumes for various keywords you think are good for your website. Only choose keywords that have traffic hitting them! More importantly, select the keywords that have the highest search volumes, as these will be too competitive. It�s a good idea to target keywords that match your content, but that have medium to medium high traffic hitting them. Keep this list of keywords as getting top position is a long term goal, and you need to stay on track.This set of keywords is the building blocks of carving out your own niche in the online world.
Build a blog: Layers and layers of text is very attractive to Google�s automated search tools. The way blogs are structured with long postings and a hierarchy of themed areas fits perfectly within how Google sniffs out content. Set up a free blog outside your website and link it back heavily, or build it into the structure of the site. Use a unique domain if you build the blog separately, as the blog will count as an important, relevant back link to your website from day one of its launch.
Use social bookmarking: The best and fastest way to move your small website up quickly is through getting strong, relevant, themed back links. Sign up for a social bookmarking service like Social Marker or others, and submit EVERY single blog entry you create to the social bookmarking websites. If you make Digg or any of the secondary bookmarking sites, you will get A LOT of traffic hitting your posts. This traffic can really help you build up momentum in the search engines.
Use the social networking sites: Create Facebook and Twitter accounts for your business and link them together, so one feeds off the other. That way you only need to ever update one of the accounts. Set up your auto-responder software so that periodically an email goes out to your list telling them to join you on Facebook or Twitter. Every time you create a new blog entry, release it on these 2 devices. Again, you�ll get traffic flowing into the website from relevant back links.
Piggy back on others� position: Take a step back and look at things from a strategic standpoint. Some of the top search positions for various keywords go to text rich websites with lots of pages. Some of these websites are free article directories that will carry any themed or relative content submitted to them. Get yourself a program like Automatic Article Submitter. It makes this process easy, efficient and pain free. Take all of your blog entries that are relative to concepts or products (leave out any personal blog entries) and mix them using the software�s spinning software. The spinning feature makes it easy to create custom, non-duplicate content featuring your name and back links to your blog for over 300 article websites. You will receive the benefit of very valuable back links from the article websites that carry your submissions, and these are websites that Google already ranks high in the results. You see why we call it piggy backing? This can get appropriately written articles with your name on them high up in Google temporarily. Think of the article directories like a trampoline that people bounce on; where they land just happens to be your overall blog and website.
Again, embrace change: Check your placement every month in Google for your target keywords. Take notice of something important our associates use in the SEO consulting game. As you start to move in the results, look closely at who is one page ahead of you. Identify the websites there that appear to NOT belong there in terms of relevancy. Examine their website closely and look at their Title tags (the top of the browser window) and their Meta Descriptions (the description under their name in Google results). You�ll probably see the same keywords you are targeting in their Titles and Descriptions. Go back and tweak your website to match, then go into your content, particularly the homepage, and add more instances of the same keywords that you�re targeting to your text on the pages. Be careful and mix them into the content in a way that is semantically correct! And if you�re going to run any pay per click, or Adwords, now�s the time to do it. Make sure your landing pages within your website have the keywords you�re trying to �take� ladled throughout and hot link them to other pages in your website. Our friends in the SEO business call this �guerilla warfare.�
These are a good set of hints. SEO is a huge consulting industry on its own. Doing the things we mention above can REALLY help you get results in 2010, so that you see some return on your time and resources spent. Running an online network marketing network marketing business is all about getting some success early, so you can keep your enthusiasm high and build upon the results.
By the way, I never formally introduced myself. My name is Andrea, I'm pretty good at this online marketing thing, and I if you liked what you just read you're going to love what I share for free daily via email. Check the resource box below to get my daily free online videos and tutorials. You'll love them.
Article Directory : http://www.articlecube.com
