Keeping in Touch With Customers with Postcards
One crucial business mistake some entrepreneurs make is not taking care of their first-time clients, especially in sales. Once they already made sale to certain customers, they think they are done marketing their product to them. They start to move on to the next customer, try hard to generate another sale and wham! approach another prospective customer.
The cycle continues.
The reasoning probably behind this is the logic that satisfied customers would always come back. There is no need to promote the business to them. There's no need to call their attention once again if they were happy with the purchase on the first, or maybe second try. There's no need to send a postcard. Right? Wrong.
Customer follow-ups let you stay in touch with your clients. While the importance of postcard marketing in gaining new customers can't be stressed enough, sending postcards to already served clients is equally essential, if not more important. There's no better and more effective way of keeping a solid customer base intact than by establishing constant communication to satisfied clients. And one of the best ways to do this is by sending them, yes, postcards.
Postcard marketing should not end with clinching a sale. It should not be also limited to sending thank-you notes to served customers, either. While it is a good idea, there are other several reasons why you should send postcards to clients, old and new alike.
Marketing your business is obviously the primary concern for sending postcards to households. You need to stay in the customers' consciousness long after they made an initial contact. You should stay connected with them, keep them in the know about product updates, consumer news and even store anniversaries.
With enough creativity, you can even integrate postcards into your own marketing plan. You may use postcards as coupons, survey forms or news release.
One innovation in postcard marketing is using postcards to communicate with customers as newsletters. Basically, postcard newsletters work just the same as any marketing newsletters. They have the same basic elements except that postcards newsletters have less of it. But in spite of this, postcard newsletters have similar advantages compared to the traditional ones.
One advantage is they take less time to produce, making it easier to be sent out at increased regularity.
Another plus factor is postcard newsletters get read more than any mail, there's no envelope so the content is already exposed to the recipient.
Postcards should be sent with regularity. Frequent contacts more often than not result in familiarity. Postcard marketer should prioritize frequency over reach. Regular costumer follow-ups through sending postcards is an important factor in attracting repeat business and gaining referrals.
Continued interaction with clients is good business sense. In a marketing standpoint, keeping an existing customer costs much less than getting a new one. So the next time you make a sale to a costumer, consider sending him a thank-you postcard, follow it up after several weeks with postcard announcement or keep him updated monthly with postcard newsletter.
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