More people are turning away from watching TV and following other pursuits. In a recent report, it was stated that in the USA , the viewing figures for news channels ABC, CBS, NBC and Fox had dropped by 2.5 million, compared to the previous year, 2006.
The internet is one of the places that people are going to for their entertainment and enjoyment of their leisure time. In an edition of Internet Business News, it was reported that in the UK , 70% of people in the 16-20 age group would rather surf the internet than watch early evening TV.
From the period 2000 to 2006, the number of people on the internet has doubled to one billion people (source: budd.com.au). Further growth will be at a slower rate, as people wait for the implementation of broadband in their vicinity and it's anticipated reduced cost.
Coming back to the topic of TV, one of the exciting things about the internet is the ability of the user to interact with web sites. Whereas TV is a passive experience, requiring that you just watch and listen, many websites have functions where you can get involved and express your creativty, emotions, ideas etc. Some of these interactive web sites even reward you for your input in the form of monetary payment or prizes.
It's no wonder that more people are turning from the TV and spending more time surfing the net. The web is a vast place, provides rich content and gives you the opportunity to be a participator and contributor of that content.
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Tony is the owner of several successful websites and a regular contributor of articles.
