No other type of website beats the blog as a platform for rapid content indexing.
But as always, there is room for improvement. So how can we build a more search engine efficient blog? Here are the basic points you must cover:
1. Search Engine friendly Site Structure
The main feature a website, especially blogs, must possess is rapid access to content for both visitors and SEs.
This is done by making all your content pages available with a minimum click through rate from the blog's home page.
Once visitors are on site, reading the content, retain their attention as long as possible by sprinkling links to related posts in the text body and, of course, having the "related posts" feature appearing at the end of each post.
Interconnecting all content page in one coherent network improves the overall ranking of your blog, as opposed to random optimized webpages with little authority of their own.
Categorize your website with keywords best reflecting your niche market. Over time as you reinforce your SERPs position you'll start ranking for such keywords, making your blog a dependable go-to resource for informational content, reviews and buying.
Keep in mind though, not to crisscross tagging names with category names, respectively if you have a category named "SEO for blogs" don't tag content with the same depiction.
2. Link Out to Related Blogs and Build Backlinks
A sure way of gaining Search Engine's trust is to employ an open policy when it comes to referring quality related websites. And if you worry about loosing PR, don't be.
The web revolves around interconnectivity and as a consequence isolated content islands that only receive link juice without putting it back on the market are resented by Google.
Make all your outbound links dofollow. Nofollow tags, are beginning to lose ground with certain search engines like Yahoo and MSN to say the least. This is due to their inefficiency in fighting spam.
Blog commenting, guest posting and massive article submission is a god place to start creating back links of your own. Also supplement them with some directory submissions. Note that the lower the acceptance rate the valuable the link is for your blog's link network.
3. Watch Out for Duplicate Content
Having a great number of SEO plugins suited for any blogging platform that handle all the techy SEO for your blog, duplicate content within the site has stopped being a hot issue.
Plus, Google has developed its algorithm of indexing and crawling blog type websites and it pretty much knows which areas are predisposed to having dupe content and handles them accordingly.
Another problem poses content scrapers that swipe content out of your own site and post it on their usually mediocre websites built for Adsense advertising.
To actually profit for being rubbed of content, use absolute links to reference past work on your blog. This way the links remain active when published on other domains and if indexed, the grow your link network.
4. Generate XML Sitemaps
This is an automated way of telling search engines that you've created new content ready to be indexed. This is a major advantage compared to static websites that have to wait until SE stop by.
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