The internet has made it easier than ever to connect buyers and sellers for just about anything: cars, wine, antiques, computer parts, even horses. Horse directories and forums let a buyer from WA browse horses for sale in Victoria, or even from overseas.
If you're new to the web space - putting up a good classified for a horse can be a bit tricky at first. Where do you post your ad and what should it say? How can I be sure I'm selling my horse to someone who will treat her right?
Here are some tips to putting the best foot forward when it comes to selling horses online:
Write a detailed, informative and honest ad. The most important tip to writing an online classified is to be honest and present as much information as you can about your animal. The internet means buyers are generally savvier about the specifics that they're looking for and they have more options to choose from. If your ad lacks detail, it's easy for a buyer to breeze over it and on to the next listing. Specifically, buyers are interested in learning about:
Breed
Discipline: Show, Jumping, All-Rounder
Age
Gender
Is the animal broken?
Riding level
History and Pedigree
Include notable background information and something about the personality of the animal
Remember online communication is instantaneous - so if you're dishonest about your offering, word can spread through the community like wildfire.
Include visuals - when it comes to selling a horse, a picture really is worth a thousand words. Provide a clear image of the entire body of the animal - you might even want to include a picture of the horse in action. Another technology to consider is including a web video, buyers can instantly see how the horse moves which can be a strong selling point.
Arrange for a ride - congratulations - someone is interested in checking out your horse! Be sure she's beautifully presented and in top physical shape - and that goes for the premises she's kept on too. Remember that an inspection is not only a time for the potential buyer to get a closer look at the animal, but for you (and your horse!) to check out the people who are buying - so you can be rest assured she's going to a good home.
Keep in mind that online ads are just one way to sell a horse. Classifieds, especially in horse trade publications are still one of the most successful ways to sell an animal - and so is word of mouth. Get the word out there in local communities and you'll find your horse a great home in no time!
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