Anybody who has been in MLM for any length of time has probably heard about Multiple Streams of Income. This is an old theory pre-dating MLM, saying that we should have income coming in from a number of different sources (streams).
Many traditional MLM companies adopt this philosophy and say that each person you sponsor can become an “income stream”. But what happens if that MLM company closes down. “Couldn’t happen”, you cry. Oh yes it does. And when it does happen, all income streams are gone in one go.
The original concept of Multiple Streams of Income was to protect you from just that happening, so if you lost one stream you had the others to fall back on.
So how can you achieve Multiple Streams of Income with MLM? The answer to this is easy on the Internet, but is a big no-no in traditional MLM philosophy. That is to join several MLM/affiliate companies and market them under an “umbrella” website. The umbrella site will bring all your MLM/affiliate companies to your prospects attention at the same time. This is the power of the Internet.
With traditional MLM you can’t really present several MLM plans at the same time (heck its hard enough to get prospects to join one plan). Also think of how much time it would take to present about 3 plans round the kitchen table! Furthermore, Internet MLM/affiliates tend to be cheaper to join and simpler to run.
You can put together MLM/Affiliate companies on a similar theme. For example health and beauty companies; one dealing with health products, another with exercise equipment and maybe one doing beauty products. It could be a household accounting theme with a telephony company, a utilities company and a credit card company. It could be a bank robbery theme, one doing guns, one doing getaway cars and one doing………hmmm, maybe not such a good idea.
Anyway, whichever combination you choose, you should be able to market them under one umbrella site, then you truly will have multiple steams of income. Then, should one company go bust, you really do have other streams of income. Furthermore, it is easy to find alternative companies on the internet should one go under.
The other important component of an umbrella site is that it should be able to gather names and email addresses of visitors and be able to automatically follow up with messages from an autoresponder. People seldom “buy” from their first look, but after several follow ups they are more likely to.
Even if you already have a MLM business that you are working on, as long as you have a website for it, you can still use this method. The most important thing is to get traffic to your site. So maybe you could couple up with advertising and/or lead generating affiliates under an "umbrella" site to bring traffic to that umbrella site.
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