Every applicant's immediate objective is to put one foot inside the door and merit an interview. That's why the application is written with this goal in mind. You pepper it with words you know are in line with the recruitment industry. You bombard it with your experiences and achievements. These techniques are in no way harmful, but if they are overused and overemphasized, the application reaches the limits of mediocrity.
Consider the following objective: 'Applying for the position posted/advertised in..." The statement is in the active voice which is good, but the phrasing is beat up. Plus the opening is self-defeating. Weren't you writing the application for the purpose of applying? Why restate the obvious?
Or have you fallen for this one? 'Seeking employment in a job commensurate to my qualifications and experience.' Not only does this sound vague and redundant, it tests the recruiter's patience to move on to the next sentence.
Now consider this opening: 'With ten years of experience in journalism as a field correspondent, I have the ability to discern what makes news tick, which promotions sell, and which headlines move copies. I have no plagiarism and libel suites filed against me, and my reputation as a correspondent is impeccable. I have a deadline-oriented attitude, flexibility when it comes to rushing late-minute updates, and I am extremely capable of handling pressure. The following qualifications will further strengthen my necessity in the company:
The recruiter immediately sees the applicant's experience and core strength, the confidence in knowing the industry they are involved in, and the determination to apply these skills and experiences to the job at hand.
A powerful opening grabs the recruitment employer's attention and gives him or her pleasure in making a thorough run-down of what you have to offer. It lets them know that the two of you speak the same language, are both on the same page, and most importantly, that you mean business.
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