You can have online conversations with other Twitter users, and there are a couple of ways to do it. You can send them a "reply," which becomes part of the public Twitter record, or you can send them a "direct message," which is only seen by the specific user for whom a message is intended.

"@" posts a message to a specific user. This is done by placing the @ directly before the user's Twitter ID. The message will then show up in the recipient's profile page showing updates that reference his name. For Twitter users who follow both users, the message will show up in their accounts. The "Direct message" label will change to "Reply to" followed by the recipient name when creating a reply.

Public replies such as described above differ from direct messages. You can send a direct message to another from your Twitter update window by typing a lower case "d," a space, and then the user's Twitter ID. Unlike public replies, these messages do not show up on the public Twitter timeline. You will know that your syntax for sending a direct message is correct because the "What are you doing?" label will shift to say "Direct message" followed by the user name of the user to whom the message will be sent.

Should you insert yourself into others' conversations? Definitely! Using Twitter to have conversations directly with other users creates a more engaging situation and increases the opportunity for using Twitter as a branding tool. Making reference to other users in your public tweets also encourages others to do the same for you, which helps spread your name and your brand, possibly opening up opportunities online.

Unlike some things associated with marketing, this can actually be pretty fun. Twitter is fast and dynamic. If you are communicating with serious Twitter uses, you should get a quick response. Just like everything else in life, with Twitter, the more you give, the more you get.

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