It is true that posting a clear photo is important to grab a buyer's interest. Giving your item a catchy title is also a must to get a prospect more interested in checking out your listing. Writing product descriptions may seem like a not-so-important task but did you know that what you place in your descriptions can affect the decision of a prospective customer? In this article, let's talk about how you can write more effective descriptions for the items you sell on eBay.
Product Descriptions - Encourage Your Prospect to Buy
Once a person clicks on the title or photo of an item, he/she is interested to know more details about the listing. It is your main goal to make a prospective buyer interested with the item you are selling and place a bid on it.
The bidding price that an interested buyer makes will of course depend on what the product description tells them. Based on the details of your description, a buyer will gauge what he/she thinks is a reasonable price for the item.
Based on experiences of old time eBay sellers, if a person doesn't bid on your item after checking out your listing, chances are this same person will not come back to place a bid. Thus, an eBay seller's goal is to get a person to place a bid on the item immediately upon checking it out.
Add to this, it is interesting to note that an item that gets lots of bids invite even more bidders to participate. If more people bid on your item, it is safe to say that there is a higher chance for you to have item sold at a good price.
How to Write Effective Product Descriptions
So how can you write product descriptions that encourage people to place a bid or buy the item? Here are some tips:
Be detailed. A prospective buyer would want to know everything- even the littlest detail about the item. Be careful when choosing words to describe your product. You'll want to make your description as accurate as possible.
Don't omit obvious details. Even the obvious details like the color, shape and size of an item should be clearly specified in your listing.
Don't try to cover up flaws. An honest and detailed description is always best. If the product has a slight flaw or damage, it's best to disclose it in your listing. Remember, even if the flaw isn't seen on the photo or even if you don't mention it in your description, the buyer will discover it as soon as he/she gets the item. You don't want to create a negative impression to your buyers as the Type of seller who deceives customers. Bear in mind that you customers can always leave a positive or negative feedback about you which can impact your overall rating and reputation. It is very important for you to gain your customer's trust and respect and one way to do that is to be honest at all times.
Incorporate keywords in your descriptions. Take advantage of product descriptions in optimizing search engine results. It would be easier for search engines to find your listing if you will use target keywords in your descriptions.
Use adjectives. It is your goal of course to have prospects bid on your item and not just read your listing. It is a fact that adjectives that are creatively and correctly used can urge a person to decide whether he is going to place a bid or not.
Specify the terms of sale. You should always keep in mind that a buyer would need information about the following: shipping costs, the types of payment accepted, estimated time of delivery, the shipping service you will use, and other essential terms of sale.
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