How To Use Keywords For Your Online Home Business!
Everyone in the online business talks about using keywords. They say that you have to use the right keywords in order to be successful in your advertising. They say there are long tail keywords and short tail keywords. To me that sounds like their talking about some dogs tail. So, just what are keywords and how do you use them?
The term, long tail, originally came about in 2004. It was used by big companies like Amazon, as a business strategy. They were able to niche down their advertising to the people that were looking for something specific.
Short and Long Tail Keywords
A short tail keyword would be, fishing. When someone is searching on the internet for a good spot to fish, they may just type in, fishing. A long tail keyword would be, a good fishing spot near Seattle, Washington. The short tail keywords will get you a lot of clicks, but little conversions.
When you do your advertising, you want people that are already typing in long tail keywords, as they know exactly what they are looking for, they are no longer tire kickers.
Say for example, you are selling fishing gear. If your ad simply states fishing gear, then you will have a lot of people who are just being lookey lous, rather than buyers. Your ad needs to state what type of fishing gear. If some ones friend just caught a twenty one pound steelhead on a X20 graphite steelhead fishing pole, then that is exactly what they will be searching for.
It is real important to niche down your keywords from short tail to long tail, in order to get real buyers. If you try to rank in the search engines for just fishing, it will cost you a lot of money. You may get a lot of leads looking at your website, but no real buyers.
The person who is typing in a long tail keyword are looking for something specific, they are the ones ready to buy and the ones you want looking at your website.
Have Relevancy and Be Specific
When you do pick your long tail keyword, make sure it is specific to what your website is all about. If you are selling fishing gear and your website is all about camp grounds your not going to get high rankings on the search engines.
Search engines want relevancy. When they put your ad on the front page, they want people to be happy about clicking on that ad and where it takes them to. They also want fresh new content, that will keep others clicking on your site.
It is also very important to use the right keywords if you want your online home business to have success. If you use the wrong keywords, how do you expect anyone to find your website. Using the right keywords can get you on the front page of the search engines. Using the wrong keywords can get you on say, page ten. What good will that do for your business or your pocket book?
You have to do a lot of research in order to use the right keyword for advertising your online business, or even a brick and mortar business, whether it be a long tail or a short tail. You might know exactly what your website is all about and what you would search for, but you cannot predict what a prospect would search for.
Make A List
Think of all the keywords that are in your website and make a list of what you might search for. Do not think that everyone is an English major when making your list? Use simple words that are used in every day language.
Once you have your list, search for those words yourself and see how many people are also searching for them. Keep changing them around, making them more long tail and more of your website niche. Most of all make sure all the keywords you have chosen are on your website, remember relevancy is very important in ranking high.
For great success in using keywords for your online home business, always be changing them. Stay ahead of your competition. The world of online marketing is always changing and you should be too.
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