Are you thinking that your plain-vanilla flyers just aren’t getting the results you expect? Here’s a five step check list you can use to add some visual impact to your flyer printing. For best results, be sure to work with My1Stop.com and suppliers who specialize in flyer printing.
One Big Message is all you need to draw attention to your flyers. Anything more creates a real typical, boring flyer full of jumbled together text that almost always gets overlooked. Flyers should have just one main message that is as short as possible, to the point, and get attention. Here’s an example, 10TH ANNUAL SCHOOL AUCTION on one line with FRIDAY MAY 15TH on the following line. That big message, along with a picture of the school or the school logo, attracts attention and quickly helps the reader decide if they want to know more (like the time, location, items for sale, who benefits and the like). For best flyer printing results, make your “big message” font about 2 to 3 times larger than the body copy font.
One Big Relevant Picture that ties in perfectly with your big message creates visual interest for the reader and keeps your flyers from looking anything but plain. Too many images create clutter. Irrelevant images create confusion. No images create, well, very boring flyer printing. Spend a bit of time thinking about your one main, big relevant image. Swap a number of images in and out of your design until you find the one that really supports your big message well. The improved results from your flyers will make the effort very worthwhile.
Let You Image Bleed over the edges of you flyers. A Bleed is a flyer printing term that means edge-to-edge printing, so that the flyer printing looks like it is “bleeding” off the paper. Images the run off the edges create a unique look and adds a bit of professionalism to most readers. Bleeds are a no cost item for good flyer printing companies.
Add Bullets to provide details. Plain flyers almost always rely on text that al looks the same. When using the “big message” approach, you only need a short description paragraph and bullet points to get the main details across. We suggest 3 to 6 bullet points – no more. Bullet points, not your “big message” are where to add short descriptive details including dates, times, locations, entry fees and the like. Your body copy and your bullets should be about ½ the size of your “big message”. All body copy and bullets should be in the same font style.
Colored Text can change plain flyers into more interesting ones. The trick is to use colors that are easy to read and to limit color choices to two. Medium blue or green with black work well together. Flyer printing with more than two text colors does not work well. Avoid the rainbow effect. Also, fluorescent and day-glow colors make your flyer look cheap – and the colors are often difficult to read. If you’re looking for ways to draw attention to your flyer printing, go with the “big message” and the “big relevant image” for predictable, great results.
My1Stop.com is the flyer printing superstore. Every day, we surpass our customers’ needs for affordable high quality flyers that get results. Please visit us online or call, today. We’re America’s commercial printing superstore, and we look forward to seeing you in one of our aisles, today!
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