Web design and development has come a long way since the days of static webpages. The new Social Networking programs, like the one launched by Yahoo and http://Del.icio.us, have changed the internet. Now, instead of fancy templates and keywords, webmasters need to write cutting-edge articles that will generate hundreds of in-bound links.
The Social Network is a new type of search engine that is managed through tag software directories like http://Del.icio.us, Readit, Digg, Raw Sugar, and a host of others. These directories have one purpose, to find the most up to date content they can, and give it to the people who are surfing the web.
The Social Network has become so popular that the major search engines are catching on. These directories, also called blogging search engines, attract Google and Yahoo by keeping track of new content. This has made Social Networking vitally important to all websites. However, the new Social Networking has made web content more valuable than it was before. In-bound links are now so important that many webmasters are including tagging software on their webpages. This lets the visitor add a Digg or other blog search engine tag without leaving the webpage.
To make a strong impact and encourage visitors to tag the page, and create in-bound links, webpages need photographs. Finding web photographs can be very difficult. Stock exchanges offer free photos, but they are all high resolution. It can take hours to find a good photo. Then, it needs to be resized and reformatted to 72dpi, low resolution.
A better way to add photographs to a webpage is to sign up with a service like http://Plinkme.com. This is a stock exchange program for webmasters with a few improvements on the traditional stock exchange. The biggest benefit is that the photos are free for commercial websites. This is a bonus for webmasters who often spend hours searching through stock exchanges, looking for the perfect photo, only to find that it has restrictions for commercial use attached.
Most stock exchange services like Comstock are for the benefit of the photographers. Services like http://Plinkme.com are designed for the benefit of the webmaster as well as the photographer. Plinkme has several benefits over traditional services. The first is the way it puts photographs on the webpage. The webmaster puts code on the page. The code chooses a picture based on keywords, and then displays it on the website. The webmaster doesn't need to worry about sizing or resolution.
The Plinkme code adds links to the Plinkme website and the photographer's website. This takes care of any copyright or commercial restrictions. This code is excellent for SEO managed websites which change the webpages content every few months so they can ping the page again.
Today's content websites are demanding. Content Management Systems like Mamboo, PhpNuke, and even Bricolage are designed to make web management easier. However, many SEO traditionalists still prefer to use static pages for their content. The web code from a site like Plinkme is JavaScript, so it will fit on any type of webpage, dynamic or static. The best thing about Plinkme is that it is free. This makes the service accessible to small and non-commercial websites.
However, Plinkme also understands that there are some hands on webmasters who will not be interested in having the JavaScript code select their photographs. That is why they include a self serve feature. The webmaster can select the images they prefer, and then copy and paste the code for that specific image to a particular webpage.
There are many photo services on the internet, but Plinkme has gone the extra step to help webmasters. They understand how important in-bound links are, and they include an inbound link from the Plinkme gallery to every photo on your site. A large content based website can generate fifty or more in-bound links, just by adding photographs to their webpages.
Search Engine Optimizing is no longer the only way to rank high in the search engines. Increasing content almost daily, and pinking search engines, is only half of the secret to success. There is so much content on the internet now, and so many webmasters claiming to be experts. It is difficult to make visitors stop and read an article. Encouraging them to finish reading the article and then tagging it can be almost impossible. That is why webmasters are adding photographs to articles instead of just using them in templates.
There are several ways to add photographs to a website. The old way of downloading a photograph and then linking to it slows down webpages and uses bandwidth. Selecting photographs from stock exchanges can be risky. Many webmasters have received legal challenges for the use of a picture that they downloaded with no restrictions, only to find the photographer changed the restrictions at a later date. It is also very difficult to change the photographs to a low resolution, 72 dpi, resized, and web safe color version without ruining the photo.
The best solution is to use a web safe stock exchange program that has already done all the work, and will host the photographs on their server. This gives webmasters the best of both worlds, providing great photographs while saving bandwidth.
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