What Does Cell Phone GPS Tracking Have To Do With Mobile Phone Advertising With Ad Pods?

Of late, an increased demand for improved 911 emergency calling capabilities
has improved cell phone GPS tracking technology. News reports have observed that
this leap was really prompted by the events of 9/11. The Federal Communications
Commission (FCC) had then published orders afterward requiring all cell phone
carriers to provide the ability to follow cell phone calls to a location within
100 yards or less.

In order to conform to these demands set by the FCC, most cell phone carriers
have resolved to integrate the GPS technology into their cell phone handsets.
Many have opted for this move instead of modernizing the tower network.

Nevertheless, the cell phone GPS tracking in most mobile phones is not like
those in your accessible GPS receiver which allows you to hike or back pack in
the outdoors. Most cell phones do not even permit the user direct contact to the
GPS data. There are also some units that precise location data is only
registered if an emergency call is made or if special systems are made with a
location-based service provider.

There are more openings for cell phone carriers to provide GPS tracking
services. In fact, there are now phones that are fully enabled with GPS services
that can be used in conjunction with third-party location-based services. Nokia
and Motorola are just a few of the companies now supplying GPS-enabled phones.

Below describes some attributes of these popular cell phones with GPS tracking
devices:

Motorola

You may already acknowledge that Motorola makes up a series of cell phone GPS
tracking units for Nextel. Particularly, these cell phone GPS tracking units
include the Motorola i205, i305, i530, i710, i730, i733, i736 and i830 iDEN(TM).
The programmability of these GPS-enabled cell phones permits the developers to
make applications that make the GPS data much more readily useable to the user
in addition to the location-based service providers.

Nextel Phones

Nextel now offers up a number of cell phone GPS tracking solutions for use with
the above mentioned Motorola phones. The Mobile Locater is one of the most
valued cell phone GPS tracking solutions improved by Nextel, while
complementary solutions are furnished by Mapquest, Trimble and Nextel
affiliates.

Mobile phone tracking tracks the current position of a mobile phone even on the
move either on foot or by transportation. To locate the phone, it must emit at
least the roaming sign to contact the next adjacent antenna tower, but the
process does not call for an active call. GSM localisation is then accomplished
by multilateration based on the signal strength to nearby antenna masts.

Mobile positioning is a engineering science used by telecommunication companies
to approximate where a mobile phone, and thereby also its user temporarily
resides. The more properly applied term locating refers to the function rather
than a positioning process. This particular service is offered as a choice of
the class of location-based services.

What Does Cell Phone GPS Tracking Have To Do With Mobile Phone Advertising With
Ad Pods?

Well, every commercial enterprise is looking for the "magic bullet", the one
promotional material that is low-budget, calls for minimal work and will bring
a stream of new customers with cash ready to spend.

As business people we are all looking for cheaper and better advertising, we
are sick of being hooked for advertising that offers a minimal response by the
ad agencies, newspapers, radio and Yellow Pages.

As a business we are all looking to

* Slim Down Costs
* Get More Clients
* Make More Money
* Spend Less Time On Selling
* And more time actually doing what we do best and guiding our business.

However with the economic climate the way it is we are all finding business
getting harder and tougher. Some of the greatest troubles for most companies
is that:

* The economy is slowing down
* Businesses are being lost
* There is less money in the consumers pocket
* Business operating costs are rising

Many companies are now having to trim down costs and one of the first things
to be cut is advertising. However this is a deplorable circle because cutting
advertising means less exposure and
slims the chance of new customers coming to your business. Regrettably the
newspapers and radio stations are not helping because even though their
advertising revenue is massively down on recent years they are not contracting
their charges to help companies to grow.

So if you cannot afford to pay excessive advertising charges or pay a team of
people to stand in the street telling the public about your latest and best
promotions what can you do?if you cannot afford to pay excessive advertising charges or pay a team of
people to stand in the street telling the public about your latest and best
promotions what can you do?

This is the challenge most companies are facing, can Bluetooth Marketing be the
magic bullet? Bluetooth Marketing uses a technology called an Ad-Pod to send
digital flyers direct to your customers phones.

In conclusion, using Bluetooth you can send the following rich media
advertisements to mobile phones for FREE and thus increase your return on
investment with your advertising costs. Working with Ad Pods can thus improve
your mobile phone advertising costs by leveraging cell phone gps tracking.

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