Many of us believe that having a website is good enough to have an internet identity. That is not correct. Developing website is just a first step towards your internet awareness and building an identity. There are many other steps to be concurred to establish an internet identity. Here are few advises that should be taken care while you intend to have a successful website as well an identity that earns you some business.

1. Plan a website with dynamic features; do not plan to have a static version of website in just plan html or flash. Such websites are simple but then you need to have knowledge of tools like dream weaver and photoshop to further update the site in future, or you should be ready to spend money as and when you want updates.

As an alternative ask the web developers that to develop a website with content management, that gives you liberty to change your website content, contact details, products, services on your own without really knowing the advanced tools. Content management systems are simple to use and easy to learn.

2. You should have something on your website that should be bound to update/change frequently, so have a company news or articles or blogs section that you can update your site. This way you have returning users on your website.

3. Do a bit of research on internet and find some good keywords related to your business, use them on your site so search engines can crawl them and your website can be indexed with relevant content.

4. Submit your site to search engines and free directories, this will enhance your website crawl ratio

5. Create articles related to your products and services, submit them to articles directory sites and provide a link to your site in author resource sections. This will give one way link to your site and that will build a strong base on search engines to give you keyword ranking.

6. Create blogs related to your products and services, put a link of your site on blog, create RSS of them and submit RSS to RSS directories. That will again build a one way linking to your site, google will know that this website is now popular externally. So that you get keyword rank on google.

7. open accounts on social networking sites like facebook, twitter, myspace, linkedin. Build a network of friends there. Put your website URL in profile so people in network can click and come to your site. This will give you good traffic.
8. install google analytics on your website, that is simple to integrate. This will give you idea from where your users are coming.

Following above steps would make the site popular among internet groups. Few people will find you through search engines, some will browse articles and some will get you through Blogs.

This is all necessary to make website popular and earn a bit of business through it, otherwise having a website for just putting on our business card is as good as not having it.

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