The oh-so-mighty Google has devised a rating score from 0 to 10 to rank blogs and web sites on the web. This is done through its algorithms. For the layman that means that Google has written software that sends out bots, short for robots, which peek around the cyberspace to make available a link analysis to go back to the company.
Google keeps the makeup of this software as much of a secret as they can. That means that internet marketers, and particularly those that authorize themselves off as experts within the SEO field, have to constantly be aware that Google could be altering the way it gives ranking and importance. Google itself says that PageRank depends on the democratic nature of the online world. In other words, if too many people locate loop holes in the structure to cheat the bots then Google's developers rewrite the algorithm to counter these efforts.
This algorithm, named after one of the founders of Google, Larry Page, assigns a numerical weight to each facet of a hyperlinked set of documents such as the World Wide Web with the purpose of measuring its relative significance within the set. In actuality that means that besides the definite ranking a web site will achieve, each page no matter what the volume within the website or blog it's also assigned a PageRank.
For example a blog might have an article that is very well-liked and has received many visitors and backlinks from other websites. Conversely there might be pages that have a lot lower PageRank cause none visits them. Acknowledging this feature is important when you are trading links with other web sites. Make for certain that they place that link on a similarly ranked PageRank page as you are. Don't offer space on your most valuable real estate such as your front page when your link is getting put away on some isolated low PageRank ranked page.
The PageRank of the links is more critical than the quantity of links. Google definitely prefers quality to quantity. Hundreds of trivial websites linking to you are not as big of a deal as the few larger ranked web sites that might also be connecting to you.
Google is constantly on the lookout for PageRank undermining strategies such as the set up of link farms. Above and beyond allocating penalties to web sites connecting to these, Google states that a website can not help who links to them. Penalties aren't awarded for links coming in. Yet, links going out will be examined for their harmfulness. Connecting to a website with a PR0 might be destructive as this web site might have been given the zero ranking as a penalty.
Google is known to actively penalize link farms and other schemes designed to artificially boost PageRank. How Google identifies link farms and other PageRank manipulation tools are amongst Google's many secrets.
When deciding on your niche and you've determined your competitors, check their PageRank and the PageRank of the links going away to their site. You can do this with a SEO Competition tool which will permit you to look for PageRank backlinks and will present you with information that may warn you not to compete in that space. If your competitors have backlinks from websites ranked 6 for example, you will engage in an uphill struggle to compete in that space.
There are many reasons to be aware of the PageRank of your website or that of a competitor. It is imperative to gain knowledge of the importance and make sure that you gain knowledge of the basics so that you can prepare your web marketing strategy.
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