Over the last years the number of globalization books has increased steadily. What is globalization? is the question being asked frequently. Some think at first of the economic globalization or the business globalization. Others have a more political view; others think Internet first and so on. So, what is globalization? Globalization books will give you an answer, but only the answers the writer would express and come up with. Economic globalization as well as business globalization is mostly referred to, but with the Internet having emerged to be present nearly everywhere the communication aspect is the one driving everything. Communication has strong impact on the businesses and the economies – no doubt; but as communication can be seen as democracy on the Internet anyone who wants to get attention, needs to get customers and clients, followers and or simply interactions for any purpose has to start campaigning. It is like a campaign that never ends; hence it is largely about marketing in cyberspace.
Recent books on the subject of globalization and marketing start from Thomas Friedman’s “The World is Flat” and “Hot, Flat and Crowded”, Seth Godin’s “Tribes” and Chris Anderson’s “The Long Tail” to understand Google better. Of course there are some other globalization books published. One of the best selling book on Amazon Kindle in this category is “8W8 – Global Space Tribes” by Ralf Hirt. It actually is fiction, but could be seen as a visionary manual to both globalization and marketing for the 21st century. The interesting thing is that it has no opinion. It is about an Internet think-tank that develops a world modeling engine that enables the participant to visualize and understand all aspects of the world both digital and offline combined. What is globalization? Readers would find the answers here if anyone can answer this question at all. The best is probably to read all these books, if time allows. Time might be one of the most important game changers in the age of globalization. Developments are certainly speeding up and the journey of globalization will be a volatile one upwards long-term.
