I’ve seen the list of best sellers of MP3 players from several big online retailers, the iPods were crushing competition. The biggest Mp3 players sales were for Apple iPod nano 4 GB Silver (3G) Apple iPod classic 80 GB 6G (Black), Apple iPod nano 8 GB Black (third generation) Apple iPod classic 80 GB Silver (6G) and Apple iPod touch 8 GB with software upgrade.

Apple’s iPod has dominated the portable audio market completely over the past years. Giants like Sony and Microsoft where insignificant players in the MP3 market.

But what makes iPods so special? Why are crazy about them?
First let’s look at the current iPod product line (in 2008). The line-up includes the classic hard drive-based iPod touch screen iPod touch, iPod nano and video capable iPod shuffle with no screen.

Design
“The product was elegantly designed in classic Apple fashion, “says David Carey, president of Portelligent.
Apple did product design from the outside in and that was one of the key factors for success. This outside-in perspective helped identify a number of components – battery, hard drive and circuit board – to be layered on top of each other. That idea made the player look cooler and thinner.

Apple has secured a design patent for its iPod digital music player. The United States Office Patent and Trademark Office on Tuesday issued Apple Computer a patent for the ornamental design of its third generation (3G) iPod media.

Features
The new iPod includes an alarm and the alarm rings even if the iPod is not connected to a stereo or headphones.
On-The-Go feature allows you to listen to a particular group of songs on the iPod without connecting to a computer.
Equalizer function. iPod software allow you to control the equalization or EQ “” of a song, you can assign that song one of 22 equalizer presets. Once you assign a default value to a song, iTunes will use each time you play the song. When you copy the song from your computer to iPod, the equalizer you chose in iTunes is also copied, and the iPod will play the song with the same preset.
Smart format function. If the iPod is formatted on a Mac OS X that uses the HFS + file system format, which means you can use it as a boot disk for a Mac if it is formatted in Windows FAT32 format is used.

Sound quality
iPod is one of the highest quality sound for a Mp3 / 4 players. For a better quality of sound is a good idea to purchase optional headphones, which can provide even more accurate sound than the recognizable white headphones that come with an iPod.

Controls
The controls are backlit and touch sensitive. There is no longer a spinning wheel that collects dirt.

HDD
The hard drives are huge iPod: Apple 80GB iPod classic has a hard drive, the new Apple iPod nano 8 GB hard disk has a Apple iPod Video has a 30GB hard GB. The king, for now the new Apple iPod classic 160 GB (up to 40,000 songs).
Of course, you will find iPods with smaller hard drives as the iPod nano (4 GB, 2 GB) and iPod shuffle with just 1 GB.

Battery life
The iPod uses the latest technology lithium ion batteries major battery manufacturers, including Sony and Sanyo. When new and fully charged, the battery provides up to 8 or 12 hours of battery life, depending for your model.

Marketing
Apple’s marketing team was smart and used the iPod brand as well. Apple Ipod had a successful advertising campaign covers of the magazine and television advertisements focusing on the target market (teens and young adults). Promotions. Apple iPod used a direct method to induce customers who purchase their products by offering any kind of iPod accessories per customer for half the price of value with each purchase of a new iPod from Apple. This method allowed the company to directly measure the success of the campaign by observing the rate of sales promotion tool.
The correct marketing approach made people fell in love with the iPod and offers a fantastic experience. Apple is not only a brand basis, have built a lovemark.

Conclusion
All iPod look great and use the latest technologies, gadgets are very smart and trendy, so almost everyone wants to have one.
Apple created a great product and use the correct marketing approach making iPod a lovemark.

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Information from the CEO of ipod, Steve Jobs,