If you are very aggressive using Twitter as a marketing platform, it won't be long before you are maxed out on the number of people you are allowed to follow. Twitter caps the number of people you're allowed to follow at the greater of 2000 or 110% of the number of people who are following you. So to get much past 2000, you will have to find ways to greatly increase the number of people who are following you. What follows are four ways to get that done.
One. Advertise. Your twitter profile page is a web page that can be advertised to drive traffic to it just like any other web page. So where can you advertise? Some Twitter management platforms, such as TweetLater, allow you to advertise to their other users, which often number in the many thousands. Since these are people most likely using Twitter for business purposes, you stand a high chance of picking up a lot of new followers if your profile looks interesting.
You can also just purchase traditional image advertising on any number of web pages, although it is highly recommended that you choose pages with an appropriate audience for the products or services that you sell.
Two. Maintain a 1:1 ratio of followers to followees. This will require you to periodically purge your account of people you follow who do not follow you back. You are certainly free to make exceptions for users you find that are particularly interesting, but if you do this too much your ratio will get out of whack and you'll reach a point where you cannot follow anyone else.
Three. Purchase followers. In general, I do not think this is a great strategy, because you are likely to end up with a lot of followers who do not have that much interest in what you have to say. However, it will skew the ratio in your favor, thus greatly padding the number of people you are allowed to follow.
Four. Make yourself so famous that people want to follow you by default. If your name is Ashton Kutcher, no problem. For the rest of us, this is the level to aspire to.
So there you have it – four ways to increase the number of people Twitter will allow you to follow.
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