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Considering my second most favorite Temecula Winery, I will pick on Ponte Winery to discuss how to Optimize your Title and Description META Tags. I use Temecula wineries as wineries are a sexy adult pastime and because most of them have undisciplined Web site marketing practices. They both go in the HEAD of the HTML.

Ponte Winery has the most artful team of marketing professionals of the Temecula Wineries. They are creative, supportive of other wineries, extremely productive and nice people. With these skills it seems difficult to comprehend why their relative site popularity (according to Alexa.com) bounces them about between second and fourth most popular Temecula Winery web sites. The mystery ends as soon as you look at their site optimization – it has been missing – until quite recently. Surprise of all surprises, as soon as they began to address that concern, they jumped from fourth to second most popular site. I am guessing they have Infinity Arts to thank. It is difficult to be too critical as they are the second most popular site, however with their off-site Internet advertising, with a properly optimized site they should be the most popular winery site.

We are not addressing META Keywords currently although we should continually readdress the META Keywords since they are the base of the rest of our work. While Ponte uses keywords that I would have recommended, they are using too many. You need to optimize all keyword that you include in your META Keywords. They have provided token optimization for a few and none for others. Ponte also become a target to the most common error of using their brand (multiple times) in list of keywords – if they do not possess #1 Google rank currently, then they have more basic questions. In other words, never use your brand in the META Keyword list as you are swallowing up real estate.

This is Ponte’s home page Title and META Description.






TITLE TAG – How to use it:

As you probably realize, the text in the Title Tag is utilized by Google as the title for their Google listings. If we remove the HTML, their Title reads: Temecula Winery & Temecula Wine Tasting | Southern California Winery |Ponte Winery.

1) The most elementary obstacle I have is that it is designed solely for SEO optimization instead of thinking about people using Google who see this as Google's title for all of Ponte's listings. This tag is not readable. Most web sites go the opposite direction and forget optimization when writing their Title tag. This is damaging only on account that site will probably never show up in Google's top 10 for their keywords.

2) It is critical to include as many keywords as you can from the META keywords list in the Title. Ponte has included three so that worked. I would have cut back on the META keyword list to just these three keywords (maybe one or two more).

3) The title is too long. We will attempt to hold it to eight words as the rest gets cut off on Google postings. You can see this if you do a Google Search on “Ponte Winery”.


META DESCRIPTION – How to Use It.

Ponte Winerys META Description presently reads: Ponte Winery is among the most well-known Temecula wineries in Southern California. If you are searching for a superb Temecula wine tasting adventure, Ponte Winery furnishes its visitors with a quality winery adventure. Ponte Southern California Winery is located in the heart of the Temecula Wine Country. The principal issues that I would point out to optimize your META Description are:

1) Google uses the META Description as the subject matter below the title of each posting for Ponte Winery. You should therefore take into consideration both the users of Google and optimizing keywords when creating your META Description. This description is simple to read so they have regarded the reader.

2) Use all META Keywords in the META Description. If you do not have room to accommodate the Keyword, think seriously about removing it from the keyword list. As I have said before, Ponte is using too many words in their META Keywords.

3) The first few words in the META Description are the very important. Try to put your most valuable keyword there. This idea is difficult to put into action. Ponte does not use the most important keyword until the ninth word.

4) Limit the length of the META Description to approximately 20 words. If you look at Google postings, that is about all they use. To optimize Pontes META description, try shortening it.

About the Author: David Cragg is a retired SEO Internet Professional. He has recently started a blog http://temecula-wineries/blog that provides easy tips how to implement successful web site optimization. He is the SEO consultant for many Temecula winery web sites like http://Temecula-Wineries.net and http://Temecula-Wine.com. Since he has already made his money by building two businesses, he is offering FREE home page analysis and low cost site optimization support.

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