Article marketing is a dynamic content marketing strategy that generates visitors to your own website. When done correctly it will turn your site into a very popular place to visit.
Why does SEO matter in article marketing?
If you get SEO right when you do article marketing you create traffic. If you can get on the first page of Google for a keyword search, you will make money. More people click on the first seven positions of a search engine results page than any other position, including PPC advertising.
The bottom line is this: your blog can create network marketing leads for your home business, but you need traffic. Internet traffic is expensive. 97% of network marketers drain their marketing budget before they perfect the art of creating enough online visitors to turn their blog into a tool to generate leads with.
Using a combination of your blog and article marketing strategies can generate an surge in traffic if you comply to SEO rules on your blog and articles and you do detailed keyword research.
The keywords typed in by the user drives the information searched and found on Google. You want network marketers to find you if they look for help, tips and relevant information in network marketing. Get SEO wrong and no one will land on your blog if they search for relevant information on the internet.
5 costly mistakes:
These five SEO errors will be boulders in your path to article marketing success. Get them right and you will have a paved path find unexpected success.
1. Keyword stuffing
Keyword stuffing is the overuse of the keywords that identify the content in your website. Online marketers “hope’ that stuffing the keywords field will increase the chances to be displayed for certain keywords. Google is a step ahead and your article will not rank higher in a Google search.Google see this as spam.
Do not overuse keywords in your title, your tags and also not in the article body. Use focused and relevant keywords.
2. Omitting keywords
It is a waste of time to produce a good article for your website and then add irrelevant keywords. Even worse are omitting to add any keywords. With no keywords your article will disappear in the internet abyss of “no one will ever read this”. If the keyword listed is not in line with the content, Google will penalise you and you will not get the results you want.
Google reads left to right. Get your keyword that you are targeting in the first one or two words of your title and description.
Get different variations of the keyword you want to rank for and complete your keyword field in your wordpress settings.
3. Missing descriptions
Make sure you add a description for every article (in wordpress under settings). This description is not available for viewers, but it is viewed and used by Google.
If your description is missing for a blog page the search engines will either pick anything in your article as a description or they are uncertain how to rank your site – creating confusion and low ranking.
Descriptions must be relevant, not too long, and include the keyword/s you want to rank for. Good descriptions result in better rankings and improved click through rates.
4. Using relevant anchor text
The anchor text in the bio box of a submitted article must be a word relevant to your article and a keyword you want to rank for. This ensures many back links to your blog that contains the keyword you want to rank for.
5. Title tags
Make sure the title of the page contains the keyword. Do keyword research, choose a keyword and build a title for your article that contains the keyword in the beginning of the title. Do not omit to add this title to the title tag field in wordpress in the admin section.
Title tags not reflecting any keywords will not rank high for anything.
Avoid these SEO mistakes and you will be overwhelmed with the growth in your blog traffic.
Article Directory : http://www.articlecube.com
