Sure, there are millions of websites out there, but that doesn't mean it's impossible to get your website top rankings in Google, Yahoo, and other search engines. Only a few of those sites are after the same keywords you want to rank for, and even those sites that have "your" keywords on them may not be competition for you. For instance, if your website is about target shooting, you'll easily rank ahead of someone who mentions that target shooting is one of his or her hobbies.

In fact, even webmasters who would like high rankings for "your" keywords won't be much of a threat, because they don't have the knowledge they need. Or, if they do, they fail to understand that website promotion must be an ongoing process.

Are you motivated enough to spend a few hours a week working on your search engine rankings for the life of your website? If so, you have a good chance of being a big winner in the search engine ranking games. Below are the five activities in which you need to be engaged.

1. Review your meta tags and make changes if necessary. There are any number of websites offering meta tag tips...many will actually create tags for you. Be sure your top keyword or top two keywords appear in your title tag, with your best keyword first, if possible. Be inclusive in the keyword tag, but don't "stuff" it and don't list keywords that don't appear on your site at least twice. List keywords in order of importance. Your description tag should be written to draw surfers in.

2. Subscribe to a few website promotion newsletters. You'll learn a lot that will help you. My favorite newsletter is the LED Digest http://www.led-digest.com/content/view/52/77/. Don't forget to read the archives.

3. Find a prominent place on your website to add social bookmarking icons that will enable your visitors to quickly and easily help promote it. Among the sites that will generate code for the icons is http://www.addthis.com/bookmark.php.

4. Write articles related to the subject of your website and submit them to as many of the article submission websites as possible. Each article should include an author's box, like the one below, with your best keyword or phrase linked to your website. Every time a webmaster uses your article to add content to his/her site you'll get another link. And, as the links add up, your search engine rankings will rise. By the way, you can buy software or use paid services to distribute your articles...it's well worth the small investment.

5. Engage in an ongoing, aggressive link building campaign. Submit your sites to at least the four or five top search engines and every relevant directory with reasonably high Google Page Rank. Then, use a tool like the one on http://www.webuildpages.com/cool-seo-tool/ to see which sites link to your competitors, and ask them to link to you. Or, you can hire an agency (including the one who offers the free tool listed above) to obtain links for you.

The activities suggested above do not represent everything you can do to maximize your search engine rankings. But, in my opinion, they are the most important steps you can take to move your search engine rankings high enough to generate the quantity and quality of website visitors that can guarantee the success of your site.

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