Designing is one of the most important aspects of the fashion world. In fact, everything revolves around designs. But it's no easy cakewalk. It's a hard grind and you need a lot of stamina to sustain in the long run. Do you feel it's right up your street? Then read on.
• You need to have a feel for textures and a flair for styles. Colours and combinations should fascinate you. Your mind's eye should be able to put it all together before you start on a project.
• An ability to sketch and draw is of immense help. You need a keen eye for detail. So sharpen your powers of observation.
• Unless you have terrific talent and the right contacts, don't venture out by yourself. You're always better off working as a trainee under some designer for a while. You'll pick up valuable pointers. Be willing to learn from them.
• Don't expect to hit gold with your first few designs. Your enthusiasm shouldn't wane with rejects. Keep yourself motivated and continue to work hard.
• Don't be afraid to experiment with colours and designs. Give your creativity free rein.
• Learn to handle people. Customers, tailors, suppliers may each have their own idiosyncrasies. It's important you cope without losing your cool.
• Scout around for textiles. Don't go in for the run of the mill stuff. You'll find some priceless stuff in little towns and villages that have a heritage of weaving. Get them to cater to your requirements.
• Find a real good tailor. Don't compromise on this issue. Only a good karigar can make your dreams come true. Build up a rapport with him/her. It's important you understand each other. You should be able to discuss the requirements and the possibilities of each design.
• Always have a variety of designs. Especially if you are going to hold an exhibition for your potential customers, you need to show off your varied styles. The styles should be market friendly.
• Start off with affordable styles. It's almost impossible for a newcomer to succeed with extravagant price tags.
• Get to know the nitty-gritties of merchandising. There is a lot more to it than meets the eye.
• Learn to enjoy your job. If you have an eye only on the rewards, it will be a relentless grind for you.

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