Lawn care firms provide what is, by all accounts, a luxury service. They help people establish lawns, and take care of such lawns on a day to day basis. This is a ‘luxury service’ thanks to the fact that people can be just fine without lawns. Few people would try to front an argument to the effect that the service provided by lawn care firms is an ‘essential service.’
Now, being luxury service providers, one would expect lawn care firms to be amongst the first casualties during harsh economic times. But we have seen a situation where, time after time, the lawn service providers manage to survive (and sometimes even thrive) during the harsh economic times – even as the providers of other ‘luxury services’ struggle so much. The question is subsequently bound to come up, regarding the factors responsible for survival of lawn care firms even during the harsh economic times. That is where we’d come to learn that the some of the factors responsible for survival of lawn service firms, even during the harsh economic times include:
The fact that harsh economic times don’t afflict all people equally. Thus, in any given economic downturn, you are likely to have people whose fortunes are still good enough for them to keep on retaining the services of lawn care firms. In other words, we hardly ever have economic downturns so severe that all people get to a point where they have to consider doing away with their lawns. That in turn leads to a situation where these lawn service providers just need to ‘hang on there’ and regardless of the severity of economic situations, someone is bound to need their services.
The fact that organizational lawns are viewed as essential features. This is the situation where most organizational leaders are awake to the fact that the people visiting their premises tend to infer much about their organizations from the look of their landscapes. Against that sort of background, most organizations are willing to keep on spending money on landscaping – even during the roughest stretches. Failure to do so can lead to a situation where they land in even tougher times.
The fact that some people have domestic lawns that are too huge. This factor is important, keeping in mind the fact that most people who are faced with hard economic times opt to take care of their lawns by themselves, and thus fire their lawn service providers. But people with domestic lawns that are too huge often lack the capacity to take care of them by themselves. They are forced to keep on engaging the services of lawn service firms, or otherwise risk ending up with weedy patches of land in the name of ‘lawns.’
The fact that the lawn service firms tend to market their services aggresively. Through this strategy, they are able to (over time) create the impression in people’s mind that what they offer is an ‘essential service.’ And once that impression is created, it becomes hard for people to contemplate doing away with their services, even during the harsh economic times. That too is another way in which these lawn care firms manage to survive the harsh economic times.
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