Recently the government and city experts have declared that the UK economy has finally limped out of recession, the big sales at Christmas and January sales have no doubt helped to boost consumer confidence and help shops enjoy a busy holiday period. For high street shops this has let them breathe a sigh of relief as they begin to see more customers coming through their doors and most importantly spending money at the tills.
The key target now for shops is to help drive customers through your doors and get them to spend; the best way to do this is to improve your overall customer experience in your shops. One of the best ways to do this surprisingly is clear signage. Signs that point out where each section is may seem like a fairly basic thing to consider but many customers fail to buy from companies simply because they get lost or can’t find what they are looking for. Of course you could have staff available on the shop floor to help your customers but there is a point where your crowds will far outnumber your staff and they can only help one person at a time.
Signs for categories are important, equally as important are the signs that attract customers through the doors in the first place. You’ll often see big attractive signs promoting sales, offers and deals all designed to catch the passer=by’s eye and get them to come inside to find out more. These advertisements can be poster hanging in your window displays or even outside of your store on the pavement where many pedestrians as well as motorists will see them. Signs like Sandwich boards have long been used as kerbside advertising as well as having members of staff stood handing out flyers or talking to pedestrians about the great deals in store.
Mentioning offers and deals in your advertising is much more appealing language that the still-cautious UK public will appreciate and be more tempted to come inside and see what is on offer. Overall if you can act to improve your customer’s experience of shopping in your store then there is a better chance they will find something they want and buy.
A good way to practice this is to get friends or family members to visit your store and get them to critique their shopping experience. This way you’ll find out what customers do and don’t like about shopping at your store which could provide some key insights into where you can improve.
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There are plenty of in store Point of Sale materials that can help your business succeed with the public such as Snap frames and A Boards
