Most of the emails I find in my inbox from other marketers are just a long wordy mess that doesn’t stay on point and doesn’t hold my interest past the first sentence.
Use these tactics to construct an effective email everytime:
1. Use “you statements” – People are driven by one main purpose, themselves. “I statements” aren’t about them, they’re about you. Chances are they don’t care a lick about who you are and what you want because they don’t really know you.
Use this tactic even if the recipient of your email is someone you know well. Your own mother would prefer to hear about herself. She may not admit it, but it will give her warm fuzzy feelings when the focus is on her, and that is what you want everyone to feel.
2. Stay On Topic – Each email should focus on only ONE subject. With only ONE piece of information about that subject. Refer the reader back to your website, blog or whatever contains the full text of information. Email is to spark an interest.
Everyone else is selling in their emails, if you are providing a sample of valuable information and then directing people to the rest of the info then you are getting them out of their noisy email inbox and into your world on your webpage.
You worked hard to create your your website. You designed it to sell. That’s what it’s for. Email is not. Using email to pitch your sales is redundant and demeans all the work you put into your website.
3. Have A Plan – Use a simple outline and follow it for each email. Answer each of these quesions in the body of the email:
Who: The TO and FROM lines. It may seem redundant, but there’s a reason. It makes it personal and shows that you are paying attention to who the email is going to. Also, restating who the email is from keeps the reader from having to look back into the sender line of the email. Spammers don’t do this, you will stand out as reliable.
What: Clearly state the subject, even if it the same as the email subject line. Once again the reader won’t have to refer back at the subject line of the email heading. Also, if you use a good copy writing hook to get a reader to open an email, this is the place to write a more concise subject.
Why: Why are you writing this email? Remember, this is for the reader, use a “you statement.”
When: They need to do it now! Your info is very important and there is an urgency to act! The reader should feel that if they continue reading the other emails they may miss their window of opportunity you are opening.
How: They can’t get to your info if you don’t tell them how! They need to know if they are supposed to go somewhere else and if they are supposed to click a link or copy and past it.
Where: This is the site you are sending them to. Such as your blog or capture page. Specifically tell your reader to click on the link you want them to go to. It registers as a command that they need to act in response to.
Answer all of these questions to create a concise effective email.
Mandatory!!! – - – - Visual Effects – Press enter yourself instead of allowing the email to word wrap. Emails that fill the whole screen are difficult to read and follow, so are super long paragraphs. Break your paragraphs up into short blocks of text.
Email is a piece of media, make it appealing to the senses and you’ve got it nailed.
Article Directory : http://www.articlecube.com
