You can use your eBook for much more than just a stand-alone product. One of the possibilities is using it as a free bonus to accompany one of your products or services. When you’re selling an affiliate product you could use your eBook as a bonus to the package.
When you use bonuses it can act as a major incentive for people to purchase certain products or services. Loading on bonuses will only increase this incentive as market research has proven. Some people, in fact, just buy a particular product just for the bonuses that are included.
By creating an eBook, you are not only creating another product but a valuable bonus that you can now include in a variety of packages. When building your packages you should always be asking yourself how you can add value to that package. Adding an eBook is one step in the right direction because that eBook has established value attached to it, so by adding it as a bonus, your package just increases in its perceived value.
When I am putting together packages, the value comes from the price point that each of the products or services would be if sold separate from themselves.
Let me give a quick reasoning for that because there's so many times I go on a website and I'll see somebody offering a product, and they've got all these bonuses, then they just slap a value on there like $297 for this particular bonus.
Often times I take a step back and think, "Well, if that bonus was by itself, I would never pay $297." It is something you should really take a second to think about. Ask yourself, how much would you pay for the bonus if you were just selling it by itself? The price you come up with that way is the true value of that bonus, not the one you just make up and put up on the website. You won't establish value by doing that.
You want to make sure that the price point that you put for that particular bonus correlates with what the market would pay. It's very important because otherwise people coming to your website or people buying that package are going to discount the actual value of that bonus, and it loses value tremendously in the eyes of the person purchasing.
Creating an eBook gives you the opportunity to include a valuable bonus with your other products and services.
Including the resell rights to your eBook as a bonus will take it one step further and more valuable to your costumers.
Another example, related to me, just because I know my business so well. I talk on the topic of creativity. I would be interested in possibly purchasing the resell rights, or the reprint rights, of someone else who has products on creativity.
I want you to think about that for a second. Why would I be interested in that? Because it saves me a lot of time. He or she may have created great content that is valuable that is on the topic that I talk about. Why reinvent the wheel? Why not partner up and create a relationship that both of us win?
This gives them a chance to leverage their material, and I am able to use the content. You too can use this same principle for your business.
Other businesses and services are going to be interested in the content of your eBook for their particular customer base or email list.
You have now provided yourself with a platform to be able to sell or offer the reprint or resell rights of your eBook as a bonus. Those people who are now interested in your eBook can provide or sell it to their customers and feel as if they are providing valuable information.
By doing this your value of your bonus has just continued to increase.
By following these steps you can greatly increase the value of a bonus to your own product or even an affiliate promotion.
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