I had a disturbing call recently with a prospect. I was speaking with a relative newbie the other day. I asked her what her struggles were with her Network Marketing business. She responded, as many do, that getting leads was a struggle.
This newbie had hit that very common point in her new MLM business that happens when we begin in this industry with no training in marketing whatsoever. The point where you've completely run out of friends and family to pitch your opportunity to and you're in the NFL Club. NFL means No Friends Left. They run screaming when they see you coming.
What now? Where do you get fresh leads?
Here's where the disturbing part comes in. I had begun to give this newbie some ideas, strategies and tools to create her own free leads by leveraging the internet when she told me this.
I inquired about the kind of training her upline had given to her. How did they instruct her to get leads. She let out a big sigh and expressed her unhappiness with her upline. The had not lived up to their promise.
I marveled at what on earth they could have promised her.
It seems her upline had promised her that if she signed up at the "highest" level (read: most expensive) in this company, that they would populate her downline with tons of reps for her. Easy-peasy-lemon-squeezy.
It makes me nuts when I hear stuff like this. Unfortunately, there are some dodgy marketers out there, who, in the interest of increasing their own bottom line, will sign up any warm body and say what they have to get them in.
Here's the point: there is no "get rich quick" scheme that actually works...in Network Marketing or anything else. This is a business. If you want to build a business, you must roll up your sleeves and put in some time and effort. Whether it's a traditional brick-and-mortar business or an MLM business, it takes time to build.
Of course there are methods to cut that time down. If you learn how to leverage the internet to build you're business online, you can move quicker. But if you don't have the training to do that, you're not going to get anywhere. If you have great marketing training, you can build an ENORMOUS business in Network Marketing - both online and offline. But you need to commit. You must regard it as a business and not as a hobby. A good thing to remember is: hobbies COST money. Businesses MAKE money.
The lesson here is this. If you are being told that someone else is willing to do all the work for you and you just have to sit back and collect the enormous checks, you're being taken. If you're told that all you have to do is sign up 2 or 3 reps and then just sit back and watch that matrix fill up, you're being fooled.
Wake up and smell the cappuccino. Don't allow yourself to be seduced into this kind of thinking.
If you truly want to build a real Network Marketing empire, you must be sure your company gives extraordinary training. Training that includes something beyond prospect anyone with a pulse. A truly great Network Marketing company should offer fantastic training in prospecting as well as lead generation. More than anything though, marketing.
Most importantly, decide to sign up with your upline because you feel they're giving you an honest assessment of what it takes to really build a successful business in their company. They should be interested in you because of the talent they see in you, not merely because you're a warm body with a Visa card.
So, trust your instinct. There are many amazing opportunities out there. Many ways to make a 6 and 7-figure income in Network Marketing. Find a proper mentor who can show you the way, and you will have the prosperous business that you deserve!
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