They all promise a FALSE vision of success that requires NO investment of time, effort or self-discipline.
Most people are stressed and stretched to the limit these days, with too little money and too little free time, so it’s natural that they’ll choose a plausible promise of something for nothing over something that demands time, effort or discipline (usually in the form of delayed gratification). It’s only human nature.
What the counterfeits and fakes rely on is people’s ignorance, fear of loss, selfishness, greed, laziness, gullibility or outright stupidity to overcome any nagging doubts or suspicions. And it’s very hard to protect people from these irresistible emotional urges. Instant gratification is what we crave.
There are some other critical success factors that very few people either know about or want to know about, for the same reason… they’re not easy, alluring ‘quick fixes’.
The Law of Success
The Law of Success is very simple and powerful, but utterly unchangeable. You can’t break it, no matter how hard you try. You just break yourself against it.
Do ONLY the right things for ONLY the right reasons.
That’s it. (I said it was simple. Here’s why it’s so powerful.)
Any natural law contains two things: a promised result and the conditions that must be met to obtain that promise. The Law of Success promises success in whatever you’re trying to achieve — provided that you do ONLY the right things for ONLY the right reasons. If you do, you can’t make a mistake — so you can’t fail. But there’s a catch…
You have to KNOW the right things to do, and you have to KNOW the right reasons for doing them.
The dilemma for most people is this… you either KNOW the right things to do and the right reasons for doing them, or you DON’T. Most people don’t. So they choose one of these common decision-making methods instead…
* Guesswork – they take a ‘stab in the dark’, or
* Imitation – they do what everyone else does.
Both are incredibly high risk activities. The first is usually resorted to only when people are desperate. The second is seen by most people as the safest possible course to take. Tragically, the second is usually the riskier of the two. (Yes, it’s another counterfeit – risk posing as safety.)
Guessing is, at best, a 1-in-2 chance of success if there are only TWO choices. It rarely is. If it appears to be that simple, you’re probably unaware of all the other options available. And every extra option slashes your chance of success drastically. But it gets even worse. Success is almost never a single choice. It’s a series of choices that become increasingly more complex. It’s like a journey — the further you travel from home, the more choices of route you have to confront. So any chance of reaching your destination purely by guessing is remote in the extreme.
We call it the “Reverse Russian Roulette” approach to decision-making. That’s where you put the revolver to your temple (or in your mouth) and pull the trigger — but only ONE chamber out of the six is EMPTY! (That’s a 1-in-6 chance of success… which is a whole lot better than the chances of success you enjoy with the second option, even though that second option appears to be much safer to most people.)
More than 90% of people involved in “MLM” or “network marketing” fail to make money — the main reason they give for joining in the first place. (Example: publicly-available records from Amway/Quixtar indicate that more than 90% of all bonus income it pays goes to less than 2% of its distributors.) So doing what everyone else is doing is really a 90%-PLUS chance of FAILURE, not success.
And who are they all following?
In most cases, someone who took a guess!
We call this the “Lemming” approach to decision-making. (That’s where everyone follows-the-leader right off the cliff into the sea to drown!)
Does all of this sound horribly familiar? Can you see the real problem here?
Once you know these things, it’s pretty obvious, isn’t it? Yet very few people know, or even suspect, these simple insights.
That’s one reason why we’re so different. We understand reality and illusion, and we can tell them apart. We don’t fall for the counterfeits — the negative, undesirable reality posing as positive, desirable ‘quick fixes’, which only ever relief the symptoms while masking the disease itself — which festers on, out of sight, until it becomes incurable.
But there’s something else, even more important, that sets us apart…
We KNOW the right things to do and we KNOW the right reasons for doing them.
Knowing the right things to do is only the first step. If you don’t know the right reasons for doing them, you risk obeying another natural law…
The Law of FAILURE
That’s right… there’s actually a Law of Failure, believe it or not. And it’s even wider in its scope than the Law of Success, but just as predictable and unchangeable…
Do the WRONG things for the RIGHT reasons.
This is the Macchiavellian doctrine of “the end justifies the means”. It’s selfish and self-defeating because it destroys relationships — the true cause-and-effect process in successful human achievement.
Do the RIGHT things for the WRONG reasons.
This is the equally self-defeating notion that “the means justifies the end”. It’s absurd nonsense. It’s just a form of terminal stupidity posing as “cleverness”.
Do the WRONG things for the WRONG reasons.
This is a suicidal death wish for your business — it will come true. All it takes is time.
Choose any of these three options and you’ll receive a fulfilment of the promise of this law… you’ll FAIL because you met the conditions for failure. It’s just cause and effect at work. Nothing more, nothing less.
Can you see this Law at work in “MLM” or “network marketing”? (“—” denotes counterfeits.) Everyone in these counterfeits has the bizarre expectation that they’ll somehow enjoy SUCCESS by obeying the Law of FAILURE!
Have you ever heard this explanation of why so many people have such disastrous experiences with “MLM” or “network marketing” before?
Can you see how perceptive and accurate it really is? Can you understand now why your efforts were doomed from the start? Why you never actually stood a chance of success?
Correct perspective is the key to personal control. It automatically gives balance to your emotions and attitudes and purpose to your actions.
So don’t mistake the correct perspective here.
The correct perspective is that YOUR bad experience was NOT about YOU. You simply didn’t know what you needed to know to succeed — and neither did the person who sponsored you, in most cases. That whole dogpile of misery, confusion and frustration you were caught up in RELIES on people’s ignorance, fear of loss, greed, laziness and gullibility for its continued existence.
It’s the negative, undesirable reality — guaranteed FAILURE — posing as the positive
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Mike Sherratt is a professional internet marketing mentor if you have been struggling in building a business from home and you would like a free coach to help you build your business then check out this free e book, Get free instant access :http://freeleads.bigmlmlies.com/
