Business has been tough lately and the odds are that it will remain that way for some time, which is why you have to make sure you’re working as smart as possible.

In this article we want to share some innovative insights .on some of the biggest mistakes you can make in your service business and how to turn that around.

1. Focusing on what You think is right not what the customers care about. After listening to the admissions director talk about what should be shown in the school's new recruiting video, the marketing consultant asked, ""Is this what parents and students are interested in knowing Someone suggested asking the student tour guides what questions the visiting parents and kids asked? Whether creating an ad, a brochure, or a sales presentation, knowing what the customer wants, needs and expects is what works, NOT what YOU think will work.

2. Your offers are the same as everyone else and not outstanding and unique. Customers are cautious. They don't like being put on the spot; they don't want to make a mistake. This is why offers are essential. ""Try it for 30 days...free."" ""We won't deposit your credit card slip for a month."" -""Take the car for the weekend and drive it all you want."" Bundle items together and set yourself apart from the competition. Buy this main product and get this Free Book, plus a second bonus that you can keep.

3. Get rid of the self-serving nonsense.Most company publications, ads, letters, brochures, and other sales materials are filled with words, photographs and information that do nothing more than toot the company's horn. No one cares that the business says it is the ""best,"" ""oldest"" or the ""biggest."" Pictures of the staff are only interesting to the staff. A better approach is to always be answering the question in all of your correspondence and ads, “What’s In It For Me”, the customer.

4. You fail to tell your customer everything you know. Spill the beans. Since today's customers want information, knowledge and helpful ideas, do all you can to share everything you know. This is the only way to become a valued resource to your customers. What’s old hat to you about your business and the reasons it is different and unique is new to them.

5. Are you generous enough in your business? .Buy a new car and the dealer hands you a 20-cent plastic key holder! It sends a poor message to his customers. You may forget the car, but you will never forget the lousy key ring! Another auto dealer delivers the new car to your office and presents you with a certificate at a fine restaurant for you to go celebrate. What a difference. This dealer sends a powerful message--our customers are the most important thing to us.

6. You don’t properly target who your customer is. The single most important daily activity in any business is prospect identification. By making prospecting a continuing process, companies produce a steady flow of new sales leads. Narrow down your target market to the smallest niche possible and then go after each niche individually. ie.Instead of a demographic of women over 30, target work at home moms with kids in school. Then make sure all prospects are entered into a database and each message is directed at each specific group.

7. You don’t have a website that works for you 24-7. If you don’t have a website yet or have one that doesn’t bring you a steady flow of warm, ready to buy clients then you are missing out on one of the best revenue streams your business could possibly have. With the proper tools and guidance an inexpensive website can be built that will build your credibility and reputation and establish trust with potential new clients, that will result in a steady flow of clients in good times or bad, from around the world or in your own backyard. To learn more, you can get a Free 153 page Service Sellers Masters Course that will teach you everything you need to know to build a successful website, even if you know very little about computers.

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