Let me ask you - how sure are you that you really want to lose weight? Have you ever gone through a cycle of "yo-yo" dieting?

If you have - you are not alone! 90% of those that manage to lose weight put it back on again ..... sure, some pounds drop off, but they usually return, and even add on a few more.

So you tell your friends that "dieting doesn't work" ... or you "always have problems losing weight" ... you’ve "never managed to lose love handles" ... At this point you stop trying ... "I am the way I am...".

The answer to the question - "how come losing love handles and weight is so difficult" - could be tucked away, hidden from plain sight, inside your head.

Let me tell you a story: Annika Sorenstam is the most successful female golfer in the world. She is simply one of the most successful golfers in history.

Her record: more than 90 tournaments, 1o majors, once she went round on the amazing score of 59! If you play golf you know what I mean.

Amazing!

But, here’s a funny thing. At the start of her career she did not win. She came second, or third, even though she might have been in the lead most of the time.

Inexplicably, she would lose the last hole or putt. Once she was at a dinner afterwards. close to a "life coach". She had a comment along the lines of "well, at least I do not have to make a speech".

His mind went “AHA”!

To make a long story short - after some "therapy" it turned out that Annika was actually really scared of public speaking. Suddenly her subconscious would realise that she would be the winner.1, and it would softly point out that “if you win you will have to make a speech”.

That was it.

And this was one of history's best golfer. And her subconscious tripped her up.

When that phobia was removed, her career took off!

Imagine what will happen if your subconscious mind objects to your desire to lose weight? It might be - probably is - some not logical reason, but reason always comes second, emotions first!

Think about this for a while. Could you be having secret negative emotions in your subconscious? This is probably the number one reason diets do not work.

This is why you an lose weight and lose love handles - and they come back. That's why there are so many diet programs.

All seem to work for a few weeks, then the "plateau" occurs.

Of course you can find some physical reasons at times, but in most cases the reasons are in your mind.

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