There is a bit of a debate out there regarding whether or not listbuilders work. Some say they generate useless traffic while others swear they get quality leads. Here is some clarity:
Listbuilders like Listjoe.com, Listdotcom, Viralhost.com and so on allow you to sign up for free and begin sending your message out to random people in the network, or your downline.
Generally, the people who receive the emails get credits for opening up the mail and clicking on your link. These people are on the listbuilding network for the same reason you are: To send emails out to the list.
From the description above it is easy to see the problem. It sounds like a bunch of people trying to sell to another bunch of people who are trying to sell. However, believe it or not this is not necessarily a bad thing.
First of all you have to understand the mindset of someone who is joining these builders. Likely they are beginner marketers who are trying to find ways to make money. This is a target market.
What I mean is, these people are interested in make money opportunities like affiliate programs or information products showing them how to make money online. These are the types of offers you should be sending out.
Second: Yes, they get a swarm of emails and yours will likely get buried. This is why your email headline is so important. Here is where another value of these services lies: Headline writing.
Since these programs are free, they offer a great opportunity to test your email headline to see if it catches people’s attention and leads to a good click-thru rate (CTR). If your headline can get a good CTR here, it can anywhere.
Third, you can test a variety of different offers and see the results for free. Yes, the traffic you get may not be of high-quality because people are clicking sometimes just to get credits. However, all things are relative: If you send out 1000 mails and you get a low sign up rate of .05% from one offer, and then send out another 1000 with another offer and get a 2% rate, you know the second one is likely a more effective offer.
You can continue to test offers and see the results for free and instantly!! This is great for people with small budgets when compared to paid methods like Google Adwords, or people who need some results quickly, compared to article marketing which takes time.
The bottom line:
There is value in listbuilders. If you use them properly you will get leads and learn a lot about headline writing and presenting the right offers for the market you are targeting.
They may not be the best long term strategy to get traffic by themselfs, but they are good for quick results and extra traffic when combined with other methods. And hey, they are free!!
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