Think of your keywords as a toolbox – owning more keywords is like having a bigger toolbox. As you proceed with constructing your business foundation, you should continue to refine the list you have on hand. The first list of keywords that you have come up with, no matter how long it is, will be incomplete.


You never know what people are going to search for. So here are some ideas to generate more high quality keywords.


1. In your stockpile of keywords, include synonyms and related subjects so that you will be reaching out to people who are looking for what you’ve got.

2. You can include keywords on brand names. For example, for “direct selling”, you may bid on “Amway”. However, you will have to work through the copyright issues first.


3. Advertisers don’t bid on misspellings, but they present a great opportunity! In fact, misspelled words can have a higher click through rate. For example, the author of the Lord of the Rings is often misspelled as “Tolkein” instead of “Tolkien”.

4. Check out LexFN website – it provides interesting synonyms and related concepts stemming from one word.


5. Go out and get a book on the topic of your niche, then refer to the glossaries and indexes. You will be amazed how these keywords can bring you a decent amount of traffic for low cost.

Now that you have received tips on how to boost your internet marketing business, I have an interesting story to share.

A miser bought a piece of gold with all his hard earned money, which he buried in the ground beside an old well. He visits the site daily.

One of his friends noticed he visited the site often and decided to spy on his actions. He soon found out the location of the gold and stole it.

The miser, upon the next visit, wailed in sadness when he found the hole empty and his gold gone.

A neighbor, seeing him full of sadness and grief, and learning the reason why, said “Go and put a stone in the hole and pretend the gold is still there. This will make you feel the same as before; when the gold was in the hole, you did not make use of it.”

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