Once you know how, making your own business cards can be a lot of fun and simple too! Keep reading for tips on how to make your card stand out with well-presented information. They might be small, but your business cards are like the front line soldiers of your army toiling hard to generate you business.
Your primary concern when designing your business card is to decide what you want the card to accomplish. At first, you may want to try to include as much information as you can to fill out your card. This can backfire.
As is the case in all advertising media, you must identify your target audience and the information that they will require. The main function of most business cards is to provide contact information for a person. There are exceptions, however. Your business card is a calling card for your customer. Let's take the example of an eCommerce business; they might limit the type of content they want on their business card to just their name, a web address, and perhaps a toll free number and an email address for the customer service department. It is often best to keep things simple and to the point.
Printing your own cards means you control the quantity and can print the number necessary for your current needs. At the bare minimum, business cards should contain the individual's name and/or the name of his or her company. Following are some other elements that you may wish to include.
Address - Typically an address is found on business cards; however, you should determine if it is necessary in your situation. If your business is such that the customer does not normally come to your establishment, you may want to omit the address and use the available space for other information.
Methods of Contact - These can include a mobile number, voice mail, a land line number, a fax number, or even an email address. If you would rather not be contacted via a particular method, then feel free to leave it out.
Website URL - This, along with your email address, is a must for any online business. This allows you to simplify your card, since your potential clients can procure further information by visiting your website.
Job Title - It is not really needed but can be used if you want to create the illusion of a larger organization or direct your customers to a specific division or department.
Logo - Logo usage in print and online media is vital to building your image, brand loyalty, and establishing an identity. Your logo, however, might be too large to fit onto your business card. In that case, you may want to use a faded version of the logo as a background or have the logo cut off at the card's edge. You could also omit the logo, but design your card using the logo's color scheme.
Tagline - If the name of your company does not sufficiently convey the products or services offered, it is best to use a tagline. Taglines let clients know what your company can offer them.
Once you've figured out what you want your business card to say, you can choose the paper it will be printed on. The amount of text, logos, and pictures may limit your choices, especially if you are thinking about using a bordered design or one with embedded graphics.
You can order pre-printed cards in a variety of themes and colors. It's your business; take your time and select a style that "feels right" to you. Pick something that will remind your clients of your business. Consider the type of impression you want to project: that of a formal business or something more casual and fun. Normally, it is wise to make the card as simple and easy to read as possible.
Keep in mind that, although business cards are tiny, they are among the most effective methods of business communication. Design them effectively and make good use of them.
John Oberhauser knows paper products very well. He manages The Image Shop where you can find business letterhead, Certificate paper, Letterhead Designs, business card stock, and any other type of paper you need for your projects. At The Image Shop, you can shop for all of your personal or professional needs and create a custom look at the least cost to you.