In this article, I'm going to share to you what dental practice marketing is all about. In here, you will be able to know its definition, it's goals and objectives, and the reason why today is the best time to be in dental practice marketing. And this is something we focus specifically at our dental practice marketing website!
So, what is dental practice marketing? Dental practice marketing is a process wherein you get people to come to your practice and then get them to call your office. Now, with the definition provided, it is quite different from branding and image-building. We don't really worry about branding and all that stuff, because those are stuff what McDonald's and Starbucks does. If you're in a small dental practice, or even in a large dental practice, you don't have the money to be spending like they do in McDonald's and Starbucks. And the reality is that for small businesses, what you got to be able to do is you got to be able to go out and attract patients who gladly pay, stay and refer... and that they accept your treatment! So that's dental practice marketing, it's all about getting people to come and choose you in your dental practice... and that they also stay with you in your practice, and refer as well!
Now, why do you need dental marketing in your dental practice? This is a very good question. The thing is that one of the biggest mistakes that I see out there is that a lot of dentists, health care providers, and general doctors, spend so much time trying to become better at what they do! Before I spoke in a seminar, wherein they were teaching Ortho, Sleep Apnea, and TMD; and I told the people there this very important fact: “You're here learning about TMD, and about doing Ortho, and you can help people. You can help kids, you can help moms, and when you're going to go back to your dental practice, 90% of you will not use anything that you've learned here because you don't know how to market your new-found skill sets, right?" And they all agreed with me, because they know that I'm right! And because it really happens! Now, clinical education does not help you in your dental practice (from a perspective of marketing), because most people don't know whether you're good at it or not! You have to use the strategy of marketing to get that message out. Another thing is that being a great dentist is not necessarily a tree of financial freedom... and so that is where dental practice marketing really comes in!
Dental practice marketing right now is changing a lot. And if you've been paying attention over the last few years, what's occurred is that the newspaper publications are dropping their readership by an average of 12-15% a year, and it's because of the increase in the usage of the Internet. Newspaper rates are going up, so as to compensate for the diminishing readership (they charge people more with less readers, and it's not a good sign!). And this fact makes newspapers getting to the road of becoming obsolete! Now, it's kind of a little aggressive of an observation, but is fair enough, because it does give an indication! Another fact is that TV's changed; because now, unless you are in a small town, the expenses to get a Cable TV are just ridiculous! People now have DVR and TVO, and they just don't watch TV like they used to do, they don't watch the commercials like they used to, and they fast-forward throughout commercials, which makes it less effective.
So, given these facts, where is your biggest opportunity? Well, your biggest opportunity lies with direct mail marketing, internet marketing, video marketing, and positioning yourself as a niche practice dentist! So like ( what I tell a lot of these guys who do niche dentistry), even if they're in general family practice dental office, they actually have an advantage over everybody... if they know the process of marketing it correctly! You see, what people do is they come and search for a dental practice to find a happy dental home, where they can stay forever, bring their family in, and its great! And with niches like Invisalign, TMJ, Sedation dentistry, Sleep Apnea dentistry, and Implant dentistry nowadays... there's never been a better time to be a dentist!
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