In this article, dental practice management consulting adviser Ed O' Keefe will share to you about a critical element called “Association vs. Disassociation”. The dental practice management consulting adviser will share to you how important this critical element is in your dental practice as you use it in offering your dental patients the treatments that they need to have. And this is something that the dental practice management consulting adviser focuses specifically at their dental practice management website!
Here's what the dental practice management consulting adviser will share to you about this critical element in your dental practice...
In your dental practice, when you get the patients in your practice and offer them the dental treatment that you have for them, as a dental practice management consulting adviser I would tell you that there's something called “association vs. disassociation”. So when people have problems and they're really emotionally affected by them, they're very associated to the picture as well as they're very associated to the event. When I got trained in a lot of the mental stuff that I teach my clients, I learned how to cure phobias in just around 15 minutes! And people tell me “Well, there's just no way you can do that!”. And I tell them, “Trust me, I mean, if you got a real phobia I can help you get over it really quickly!”. So for people who are always having nightmares or those who keep going through the same problems over and over again in their past, the first step in all of it is that I tell them: “I know what the problem is... you're re-running the same movie over and over again.. but this is the difference: you're in the movie, and you're seeing it through your own eyes!” When I work with athletes, the first thing I tell them is that when they visualize, they can't see themselves on the screen; they got to be in the movie, imagining that they're playing that thing over and over again.
And it's the same thing in your dental practice. Just like when you are practicing a case presentation, you don't watch yourself on the screen doing it... you go inside your head, and pretend like you're looking through your own eyes talking to a dental patient. That's good when you're trying to learn something new or feeling good about something or visualizing your future; getting in the movie, and feeling the feelings. It's bad when you are experiencing negative feelings that are holding you back, right? So as a dental practice management consulting adviser, I always tell my clients that the first thing we do is we have to disassociate people from whatever is holding them back. So the way you do that is you pop them out of the picture. So say there's somebody who's got some mental thing going on, I will say: “Just pop yourself out of the movie!” Also, you have to ask your dental patients questions that associate them to their pains. If you ask questions like: “Why are you not happy about your current situation?”, and with this, you're creating pains. I want you to associate them until they make the decision for their pains. I want to disassociate themselves from their objections, because I don't want them worried about the price, when we're looking out for their overall treatment! So we tell them: “ Set that aside for a moment...”, “ We'll go beyond that for a moment...”, or “Push that off for now. Let's talk about this...”. And you can give them this question: “After we've gone through this, just tell me what it would be like; and if we went through this whole thing and we got you the goals, what would change in your life?”. With this, it disassociates them from other objections and puts them in the future, and associates them to what we want them to associate with!
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