I know that headline has probably got you shaking in your boots at the sheer thought of copywiting for your own online sales copy, but there's absolutely no need to be afraid of a little writing. Granted copywring isn't easy but anyone can do it if they put there mind to it.
I myself hated writing anything at school infact I hated school full stop and I learend very little while I was there and if you were to dig up some of my teachers they would tell you the same. It's different story now though, I actually love writing sales copy, to me it's the best part of this business.
It wasn't always fun though, like I said I was no good at writing at school and it was the same when I first embarqued on my entreprenerial journey and started my home Internet business selling information products. I dreaded the thought of having to write sales copy because it made me think back to my school days.
But after a while my writing got a little better and I began to enjoy it, I imagine all the sales letters I have read in the past helped me with my own copywriting. Recently things have got even easier for me in my copywriting because I now have a formula that make it mich easier and quicker too.
The way my copywriting formaula works is like this... I personally always start with my headline as most people would because it's the most important part of your sales copy. If people aren't captured by your headline then they won't bother to read the rest of your sales copy.
Now this is where thing get a little different to what most people will do or tell you to do, you're probably thinking..." Ok he's gonna move straight onto his sub heading" and yes that's what I did in the past I would work down form my headline to the end of my sales copy, and this is the conventional way of copywritng as you would imagine.
Only I'm not to conventional when it comes to copywriting, as I'm going to reveal right now. Instead of getting writers block and spending hours staring at my keyboard wondering what to type because I can't think of a good sub heading, I wil leave it and move onto another section of my sales copy.
For instance I may move onto my gaurantee or even my PS'sright at the bottom, now your probably scratching your head right about now thinking " is he mad?" Well no is the answer to that, the reaseo I'm able to do this is simply because of my copywriting formula.
I simply break the whole thing down into sections and use sub headers to transition into the following section like this after my attention grabing headline and sub heading comes a section where I will talk about the problems the reader may be havingand which my product will solve.
This then transitions into the section I like to call the imagines which is where I try to take the reader to a place where he or she would like to be, for instance if I was selling timeshare in the Bahamas I would write something like...
"Imagine yourself this winter laying on a beach with the cristal clear blue ocean lappin at your feet while all your freinds are stick in the cold damp uk". after a paragraph or two of this I would use another sub heading to transition into "Why I'm the go to person" To buy there timeshare.
This is how I can move from one section to another until I finish my sales copy because every section has it's own place and function. This is copywriting bliss and anyone can do it by following this simple formula.
If you look to the right of my blog you should see a link to my copywriting video training course which incidently come with plr. Go take a look it's well worth it and a damn sight cheaper than paying for you sales copy to be written for you.
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