if quick results are your prime motivatorFree versus Paid Traffic strategies, which method is preferable? I think that depends on what you need, and how deep your pockets are. Generally speaking, if you want fast or instant results, then paid traffic would be your best bet. If your strategy is more long-term, then free or organic traffic may be your best bet, especially if you don't have a lot to spend on advertising. But before we get into the advantages and disadvantages of each method, let's look at some of the ways you can generate free and paid traffic.
Free Traffic Strategies.
You can find a lot of different ways to drive free traffic to your website. But we want to make sure that we are getting Targeted traffic to our sites.. The best ways to drive targeted traffic to your site is by using Search Engine Optimization (SEO) techniques or Search Engine Marketing; content marketing which includes blogging, article marketing and video marketing; social bookmarking through sites like Digg, Reddit, etc.; and by Social Networking through sites like MySpace, Facebook, and Twitter to name a few.
The first advantage of these strategies is that, with the exception of some inexpensive tools you may wish to use, these methods are 100% free. So you don't have to worry about busting your budget. More importantly though, organic traffic is the gift that keeps on giving. That is, unlike the Paid methods, you can continue to get traffic long after you do the work, which brings us to the disadvantages.
It does take some time and effort in order to generate free targeted traffic. You will have to put in some time. Also, it usually takes a couple of months before you start seeing significant results.
Paid Traffic Strategies.
Paid strategies include Solo advertising, Ezine advertising, banner advertising, Pay-per-Click (PPC) and Pay-per-View (PPV). The most effective of these appear to be PPC, hands down, especially utilizing the Google Adwords PPC campaigns.
The advantages of paid traffic strategies is that you do get traffic to your sites almost immediately after you set up your campaign. Also, the results from paid traffic are a lot easier to measure and track. You get quality feedback about what's working and what's not, so that you can tweak your keywords, ads, and other elements accordingly.
The disadvantages start with the cost, of course. PPC and paid ads can be very expensive if you are not careful. Another disadvantage is that after your campaign ends, the traffic to your site dries up.
So Which is Better?
Is one method more effective than the other? I don't think so. The ideal way to market would be to incorporate both strategies. What is important though is to make sure that your site does a good job of converting visitors to leads and eventually to customers. I mean what good does it do if after all of your hard work, or after all the money you spend, that you get a lot of people to your site but nobody buys anything. That would be very discouraging indeed. On the other hand, you can have that most dynamic site in the world, but if nobody ever sees it, you won't make any money that way either. So it is important to get as many people as you can to your site. It is also important to engage them once they arrive, whether you use free or paid strategies to get them there.
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