Postcards are among the best marketing tools that you can use to reach your target audience. These can be mailed without envelopes to hinder your message; increasing their potential of getting response. But, your prints must have creative design to get noticed. And for that, you need to get color postcards. It could be expensive printing postcards in full color.
You should not worry, though, if you only have a small budget for printing your color postcards. There are ways to lower your printing costs and a lot of discounts are available. Printing company websites and the United States Postal Service (USPS) are places where you can get such discounts. Here are some tips to help you save on your printing expenses:
Simple Tips on How to Save on Color Postcards
The first thing that you need to do is look for a reliable printing company that could get you the results that you need. Compare at least 3 or 4 printing companies and decide which of them offers the best deals. Ask for color postcard printing discount and what options they have to get quality prints at lesser costs. Most online printing companies today offer bulk or wholesale printing discounts. For example, a printing company charges about $93 for a 500 pieces of postcards while you only have to pay $98 for printing 1000 pieces – that's only a $5 difference for another 500 card prints.
These companies also offer discounts and other promo offers regularly. You may want to sign up for their newsletter to be updated of their promos. Free gift items and free shipping are also common. There are also websites and communities online where you can get printing coupons from different printing companies. You can usually grab them for free.
When mailing your color postcards, you can also take advantage of discounts. According to the USPS website, your postcard must not be smaller than 3.5x5 inches but not bigger than 4.25x6 inches. Following these size guidelines will enable you to mail your cards at postcard rate – which is cheaper than letter postage. Printed cards that follows all USPS regulations – shape, address panel layout – could also qualify for discounts.
Talk to your postcard printing company and know what options you can have to lower your printing expenses. Ask them about discounts and free offers. Some companies even offer rush postcard printing discount if you will order in bulk. Or maybe, you can talk to them about printing and mailing packages.
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