This Christmas season saw some positive results in some industries and found struggles in other sectors, but the one product that continued to experience massive growth was the electronic cigarette industry. Not surprisingly, many shoppers decided to purchase an electronic cig for their family members this Christmas.
According to one industry insider, thus far results have been mixed. “Shortly after the holidays we received a few returns from family members who had no interest in finding an alternative to cigarettes. However, within the past few weeks we have been seeing new customers purchase cartridges and have had some wonderful phone calls from new customers who loved the product. That is always such a great feeling to hear that someone is really going to give the electronic cig a chance, particularly if they
Weren’t even seeking it out themselves.”
While there are no statistics on this, this industry insider believes that electronic cigarettes are really helping smokers throughout the country cut back dramatically on smoking. “I know of many examples of people who have either cut back on cigarettes or have quit altogether. Obviously without statistics, you can’t know for sure how effective the product is, but common sense seems to indicate that this product is helping someone.
How else could you explain the growth?”
Despite corporate America essentially turning their collective backs on the industry, it has continued to thrive in less than ideal conditions. In fact, in this high growth industry, employment is also soaring. This seems like the ideal industry for the government to really stand behind. There is tremendous potential for health savings with a decrease in smoking and the potential for a huge number of jobs in the industry as it continues to
Grow.
And yet, many huge corporations have chosen to work against the industry instead of working with the electronic cig industry. EBay will not allow electronic cigarettes on their website. Paypal will not accept payments related to e-cigs. Amazon will not allow sales on their website. Google will not allow advertisements on their ads. Who are these large corporations even selling out to? That is the real question, as the reality is that this is a product that at least has the potential to help millions of Americans. It seems as though corporations and the government should be working for the common citizen, not against the common citizen. But clearly, this is one case where this absolutely is not happening. This isn’t to say that every company has turned its back on the industry. For instance, Yahoo has been very helpful and has allowed electronic cigarette companies to advertise and make sales.
The problem with this corporate stance is that there is no real reason for it. The alternative to an e-cigarette is a real cigarette. Unless they want to start claiming that cigarettes are safer than e-cigs, this just doesn’t make sense. While the jury is still out on e-cigs, why not allow the American consumer to decide what is best for them? Throughout Europe this is a flourishing industry, and it seems as though we should
Follow their lead.
Cigarettes are really bad news, and anything that might prevent their use seems like it should be welcomed with open arms. While some state governments have made moves to prevent the sale of smoke free cigarette as well, this has been most unsuccessful. In fact, in California Governor Schwarzenegger had to veto one such bill.
So although there are the Google and the California legislature, at least there are also the Yahoos and the Schwarzenegger’s as well. Common sense seems to dictate that we would hope this new product can help some people out. So the question is, who are the Google and EBays selling out to? Doesn’t Google have enough money already? Although I suppose if Google is willing to do business in China despite serious limitations on the internet, they appear willing to make similar concessions here in the
United States.
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