Blogging has been around for over 10 years originally used for visitors to leave comments on WebPages. It began as the opportunity to leave single sentences evolving into websites in their own right.

Because of the growth of the popularity of blogging and the simplicity internet marketers have tapped into the marketing potential of blogs. So her are 5 reasons you should be using a blog to market your business or products.

1. Dose not need technical know how! Creating and running a blog is as simple as using a word-process and surfing the net. Because of this internet marketers find it quick and easy to build a blog and market their products services though it.

2. Surfers trust blogs. It has been discovered through market research that the average internet user believes what they read in a blog much more than the marketing put out by big organisations. This has to do with the belief that a blog is run by a individual who has not corporate allegiance. This is not always the case but the vast majority of blogs are like this.

3. Low start up costs. A blog can be set up for the fraction of the cost of a off line business. In fact if your choose to use services like Google's Blogger or Wordpress.com it is free. Though be careful because they have strict rules about advertising.

4) Makes its authors credible. As in point 2 not only do the people trust the information on blog but they also trust the blogs author. A blog can very quickly turn a unknown in to a leading expert on a particular niche or subject.

5) Bloggs build markets. Most blogs have a readership of 1. That's you reading your blog or if you are lucky a readership of two. That's you mom and you. Blogs market themselves to s certain extent through pinging the bolgosphere but you need to do more to build a large audience. Why not try.

Email signatures! Put a signature on all your emails inviting your email recipients to visit your blog. Most email services offer you this function as standard.

Put a subscribe form on your blog to a email newsletter. Send your fans emails when you update the blog and if you have any interesting news to tell the. They do say the money is in the list.

Ask your visitors what they are looking for buy running a survey on you blog. There is software and sites that offer you this functionality and these are very easy to manage. Then simply try and give your visitors what they are looking for.

Using blog directories to build your visibility in the blogosphere through pear to pear marketing, there are many blog directories and you only have to submit your sites once. Well worth the effort.

Invite visitors to subscribe to your RSS feeds and ask other bloggers to include your RSS feed on their blogs in return for you doing the same for them. This will get your content and links spread all over the net.

I hope this article has helped you understand why blogging is such a great marketing tool.

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