We have written this article to give some ideas on where to start, we have many clients approaching us for marketing assistance and the most important thing to remember is you have to start somewhere. Throughout this article we hope to provide you with the skills to run a proactive and reactive marketing strategy for your company.
We believe that localised marketing is fundamental to any start-up company the best way for you to get known in the area is by using a mixture of conventional advertising and free marketing techniques it’s important to predominantly use high track able Internet marketing strategies
Here are some examples:
1. Place an advert in appropriate sections of weekly or daily newspapers. Look for ads from business like yours and try to advertise in the same places they regularly advertise. Very Few still use the Yellow Pages but you may wish to advertise here also
2. Write up a press release announcing your business and send it to local newspapers. Remember it’s important to sell your services well a well written press release will sell your services.
3. Write up some articles on the benefits of your business—this would apply mostly to service businesses, and submit these to article websites, forums and industry specific magazines
4. Put up a website this is effectively your online business card or an online brochure and get it listed in search engines like Google, Bing and yahoo. You’d be surprised how many people use the Internet for finding products and services. Ensure you update your content regularly, include a sitemap on your website this allows Google to crawl your site thus ranking you well in Google.
5. Most importantly Network join networking groups go to as many conferences as you can it’s true what they say people buy from people.
6. Social Media is a fairly new concept however this is one of the most effective ways to market your company. Sign up to Facebook, Twitter and Linkedin, these are great places to connect with other users and participate in relevant conversations.
7. Get links to your site from other companies and organisations this is great for your search engine optimisation.
8. Monthly newsletters are a great way to reinforce your branding to your clients, former clients and potential clients. It’s important you are consistent with the sending of these and either send these at least once a month preferably once a week. These should include latest news and developments about your company. If you haven’t already got an email list then you should include an email signup on your website alternatively you can buy lists.
We hope you have found this article both informative and helpful, if you are on a budget you will find most of these tips you are able to carry out yourself.
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