Along with sharing key benefits of using your product, using an autoresponder to follow up with your visitors can also help you to achieve more sales by strengthening your credibility.

Below are 4 tips that will help you to build your credibility through your email follow ups.

1. Provide testimonials

Choose testimonials that are specific and believable. Avoid using testimonials that smell of hype.

Then, use one of your follow up messages to share your chosen testimonials. Also use testimonials in your other follow up messages where appropriate to show that your product has benefited people that have used it.

2. Share a case study

Winning case studies are success stories. Your customer had a problem and you solved it for her.

Like a testimonial, your reader gets valuable information that shows her that your product delivers what you promise. Your credibility is magnified and you're able to get more sales.

3. Tell your readers about yourself

Use one of your follow up emails, to share your bio and qualifications with your subscribers.

If you’re a visible part of your business, your follow up series provides you with an excellent opportunity to shine the spotlight on yourself and let people know what you're all about.

4. Share valuable free stuff

If you have or find an ebook that you really like that you can rebrand with your affiliate link, let your subscribers know about it. Providing useful information helps you to build your credibility.

In addition, if you have ebooks that you use to promote related products that your subscribers would be interested in, let your subscribers know about them as well.

However, don't be afraid to tell your subscribers about things that don’t profit you directly.

For example, using one of your email messages to share free tools that they would be interested in could also help you to increase your credibility and favor you have with your list.

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