In this article we cover attraction marketing principles and their application to social networks such as MySpace and FaceBook. Although the tactic used isn’t the usual attraction marketing approach of making a free offer in exchange for contact information, building a list, etc., the concepts are similar. Instead of a free report or training offer, the “bait” is your profile and interaction socially with prospects. So, to get started, you need to set-up your pages on Facebook, and/or MySpace, etc. Then decide what approach you will use.
There are three types of pages on the social networks:
* Total commercial for one’s business – This type of page is viewed as a salesperson trying to sell something. This isn't recommended and may lead to spam complaints when trying to connect with people.
* Part business, part personal – People will communicate with reservations, expecting the page owner to make their sales pitch. This is better approach but still not recommended, unless you are already a 6-figure earner or better.
* All about you, no business – People are magnetically attracted to this type of page. This is the recommended approach.
There are three ways to brand yourself:
* As someone happy and/or wildly successful – This is the best strategy, even if you are at one of the ladder’s bottom rungs at this point, e.g., just starting out. One way to leverage this method is to post motivational messages on your profile at least a couple times daily. What quotes and authors have helped you in your life? Your network/friends will be glad you're their friend.
* As an expert – This can be an effective approach, but requires that you have already established sufficient credenials and/or expertise.
* As a successful network marketing professional – Not recommend since you'll be limited to those aready in MLM/network marketing.
Once your profile is ready and/or adjusted for your particular plan, then you can start connecting with old friends and making new friends. Use a memory jogger list, similar to those found in any network marketing training course to “remind” yourself of the people you know. If you don't have access to network marketing training materials, you can just use the Yellow Pages categories to help you think of people to invite to your social networks.
Most network marketing company trainers will advise a completely different strategy for social networks which is more about branding the company. A typical approach might be to approach friends with your elevator speech and/or impressive facts about the MLM/network marketing company itself. This is what all the amateurs are doing, and it won’t work. Rather you need to casually interview people to discover if there is a need for your products and/or business opportunity. It's most effective to never approach anyone without first determining their need. When approached correctly, your friends will ask you what you do, thinking that it was their idea to inquire about your business and/or products and services.
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