One of the more important and effective SEO tools in your arsenal is article writing and submission. Not only do you generate and secure vital links to you site, you also promote and market your website in the process.

When surfing on the web you will come across a lot of websites, adverts and articles on available shortcuts. These include article spinning, article marketers and tools that promises to submit your article to 1000's of sites. So what is wrong with this picture?

Possible pitfalls and traps :
- The search engines read duplicate content as spam and only credits you for the first link (if you are fortunate).
- Flooding the web with duplicate content erodes your credibility.
- Most of the article spinners produce poor quality articles ( grammar mistakes and no content flow).
- It is impossible to track and verify the links generated by the majority of article marketers (they do not reveal the sites that they submitted your article to if any).
- You have no control over your links or anchor text (the person downloading the content may remove your link and replace it with a paid link).
- You may end-up with links to bad neighbourhoods and get penalized for it by the search engines.


What are your options:
- Build-up a solid profile and trust by submitting only original articles.
- Focus on 10-20 article sites, write and submit two articles a week to each site.
- Nothing is for free - put in the hours and the effort.
- Pay someone to write and submit articles on your behalf if you do not have the time or patience.
- Research new content and keep it fresh.


What is in it for you?
- You will receive special attention from the article sites and they will prioritise the review, publishing and promotion of your articles.
- You will build-up a solid track record.
- You will be in control of your articles and links.
- You can manage your exposure and ensure that you receive the recognition for the articles that you have written.

As with almost everything in life, it is better to work hard and smart than to trying to be smart and paying the price in the end. Thank you for reading this article. I hope that you enjoyed it as much as I did.

Article Directory : http://www.articlecube.com

H.E.Muller is the owner of The Backlink Assistant and helps people to optimize their websites.